BrandArena: September 2013

Monday 30 September 2013

Nokia to Unveil Six New Devices on October 22

Nokia is expected to launch six new devices at its October 22 event that will be held at Nokia World in Abu Dhabi. It is rumoured that the six-strong lineup will include several Lumia smartphones running on Windows Phone 8, as well as low-end feature phones running on Nokia's own S40 OS.

Nokia is also expected to formally launch its first tablet; Lumia 2520 codenamed Sirius, based on Windows RT. Nokia's rumoured Windows RT tablet is likely to feature a 10.1-inch IPS full-HD (1920x1080 pixels) display and is powered by a quad-core Qualcomm 8974 (ARM) processor.

The event is also rumoured likely to launch the last Lumia devices, among them the Lumia 1520. The Windows RT tablet Nokia Sirius could also make its entry into the market.

Apple Becomes ‘World’s Most Valuable Brand’, Knocks Coca-Cola From its Spot

Apple has been announced by Interbrand as the world’s most valuable brand, bringing the curtain down on Coca-Cola’s 13-year reign at the top.

The highly-regarded Best Global Brand 2013 charts, released today by the image consultancy firm Interbrand, saw the long-term reigning champion soft drinks company actually slipping down to third, with a huge surge in value seeing Google take second place.

The iPhone and iPad maker took the top spot with an estimated brand value of $98.3 billion, up 28 percent from a year ago. While the value of the Coca-Cola brand also increased – by 2 percent to $79.2 billion – the drinks company dropped to third position, with Google coming in at number 2 with a $93.3 billion evaluation.

In the 2013 rankings, half of the top 10 brands were tech companies. Leader Apple had an assessed value of $98.3bn. Google took the number-two slot, also beating Coca-Cola, with a value of $93.3bn – a comfortable lead on the beverage vendor’s $79.2bn.

"Every so often, a company changes our lives, not just with its products, but with its ethos. This is why...Apple now ranks number one," said Jez Frampton, CEO, Interbrand.

In a strong year for technology and web-based brands, the other really big risers were Facebook, into 52nd place with its value up 43 per cent to $7.7 billion, and Amazon, into the top 20 with a 27 per cent improvement in value to $23.6 billion.

MasterCard Unleash Priceless Africa in Nigeria

MasterCard today announced the launch of the Priceless Africa campaign in Nigeria, a part of the global Priceless Cities campaign; that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions. Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment.   
L-R: Daniel Lanre Monehin, Division President, Sub-Saharan Africa at MasterCard;  Omokehinde Ojomuyide, Vice President and Area Business Head for MasterCard in West Africa and Tarek Abdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard, during the MasterCard Priceless Africa launch to the media at Intercontinental Hotel, Victoria Island, Lagos on Monday, September 30, 2013
Nigeria has been making great strides in the transition towards becoming a cashless economy, owing to the drive by the Central Bank of Nigeria. Through the Priceless Africa campaign, MasterCard aims to reward consumers who have adopted cashless transactions and are already benefiting from the security and convenience they bring. The campaign incorporates all MasterCard debit, prepaid and credit card users in Nigeria. 

Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard commented: “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.” 

The Priceless Africa campaign also aims to make Nigeria an attractive destination for visitors travelling to the country for business or leisure. It will also give Nigerian cardholders access to a plethora of experiences and offers in their preferred travel destinations around the world. 

“We understand that many international visitors are coming to Nigeria for business and leisure so we want to create a conducive environment to experience all that this great country has to offer. According to the MasterCard Global Destination Cities Index, Lagos was in the top 5 of the most visited cities in Middle East and Africa and registered 2.2 million international overnight visitors in the second quarter of 2013 . Nigeria is a strategic country for MasterCard and through the priceless opportunities we create for residents and overseas visitors, we aim to bring out the depth of African warmth and hospitality,” Monehin added.

“We are delighted to introduce the Priceless Cities platform to our consumers across the region, as an appreciation of their loyalty and engagement. We are working closely with our local partners to enhance Nigeria’s reputation as a global destination, by creating unique experiences for residents and tourists. MasterCard places its consumers at the core of all it does; and by making their experiences in Nigeria or around the world unforgettable and priceless, we are doing just that,” said Tarek Abdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard.

Photo: Presentation of Nigeria 2012 Disaster Report

(L-R)  Representative of the Commissioner for the Environment Lagos State,  Akanni Adeniran,  Board Member Disaster Watch Nigeria Initiative Ambassador Folake Marcus-Bello, Past Registrar of ICAN, Oluwatoyin Adepate , Chief Executive Officer Royal Care Limited, Adekunle Adebanjo and the Executive Director Disaster Watch Nigeria Initiative, Biodun Orebiyi at the presentation of  Nigeria 2012 Disaster report held in Lagos recently.

GE Africa, ALA to invest $5 million in developing Africa’s future leaders

GE Africa in partnership with the African Leadership Academy (ALA) has announced a $5 million partnership which aims at identifying, developing and connecting the next generation of African leaders. This is part of its multi-sectoral local content development initiative for Africa.

“We are excited about this unique partnership with ALA.  ALA’s mission is very much aligned with GE Africa’s commitment to developing leaders not just in Africa for Africa, but for GE (worldwide) and Africa. This initial investment is just the beginning. We will pilot this initiative first in Angola and plan to expand throughout Sub-Saharan Africa,” said Tamla Oates-Forney, Senior Executive –Human Resources.

In a statement by the President and CEO for GE Africa, Jae Ireland, he reiterated GE’s commitment to develop human capacity in the continent in order that resources on the continent can be better harnessed by Africans. “This is an investment in a future generation of African leaders and in skills development for this continent,” he said.

Continuing, the President stated, “These are bright young people who will have the opportunity to acquire the skills and academic qualifications to pursue long-term careers at General Electric.”

Frank Aswani, ALA Vice President and Director of Strategic Relations welcomed the partnership with GE saying “We thank GE for their commitment to Africa’s prosperity and for investing in Africa’s biggest asset; its youth. This will enable us to expand our operations, select and admit additional students, and support their lifelong growth and development. In so doing, we shall be fulfilling our mission of transforming Africa by identifying, developing and connecting the next generation of African leaders.”

P&G’s announces Partnership with PACN and UNILAG’s Dept of Chemistry

P&G has announced its partnership with the Royal Society of Chemistry, via the PACN (Pan Africa Chemistry Network) to help promote science in Africa.

The aim of the partnership is to develop links between industry and academia that currently do not exist, and foster skills within academic communities. The PACN program was initiated by the Royal Society of Chemistry (UK) with the objective of networking scientists, researchers, schools and libraries, to help promote science and research throughout Africa.

In its second year now, the current focus of the collaboration is to further the advancement of research on hygiene, sustainability and regulatory harmonization. Towards this, P&G is setting up a stateo-of-the-art research facility in the Department of Chemistry at the University of Lagos. In addition, P&G would contribute towards building capability of young Nigerian scientists by engaging young graduates as interns to work on research projects at the facility.

As part of its work across the African continent, the PACN with P&G’s support, has established two ‘Centers of Excellence’ and donated research equipment worth over three million naira at the universities of Lagos and Ibadan in Nigeria. Researchers at both universities now have access to modern equipment, and through hands-on training, Nigerian researchers can maximize their potential.

Etisalat Cliqfest: MAPOLY Student Wins Brand New Car

Nigeria’s most innovative and youth friendly network, Etisalat has once again restated its commitment to continually encourage and empower Nigerian youth as it storms Moshood Abiola Polytechnic, (MAPOLY), Abeokuta, with its all round development and empowerment initiative known as Cliqfest.

Etisalat’s Cliqfest is a youth oriented program which is celebrated in various universities across Nigeria, and features a seminar, novelty matches, raffle draw and musical concert featuring top Nigerian music acts.
(L-R): Head, Youth Segment, Etisalat Nigeria, Elvis Ogiemwanye; Raffle Draw winner of Kia Picanto, Ojo Johnson; Associate Lecturer, Mechanic Department, Moshood Abiola Polytechnic (MAPOLY), Abeokuta/Consultant Chief Operating Officer, Ogun State Government Parking Management Scheme, Wale Yusuff, and Guidance Counsellor, Moshood Abiola Polytechnic (MAPOLY), Abeokuta, Rotimi Olukoga, at the Etisalat Cliqfest prize presentation, held at Moshood Abiola Polytechnic, Abeokuta, on Thursday, 26th September.
Commenting on the passion of the company to keep empowering the Nigerian youth, Head, Youth Segment, Etisalat Nigeria, Mr. Elvis Ogiemwanye described the initiative as a brand building platform designed to bond with Nigerian undergraduates and also give them the opportunity  to have an all-round development in sports, music and academics in a manner that seeks to guarantee them the ability to become self-sufficient after completing their tertiary education.

“Etisalat Cliqfest is designed to connect with users of our youth package, 'Easy Cliq,' a product that makes them stand out from the rest and become ‘cooler’ than their peers because of its unique selling proposition of fun, friendship and youthfulness. At Etisalat Nigeria, we believe that education is the bedrock of development, and is an essential pre-requisite to the development of the economy and its growth, along with access to social activities. So far, we have visited over 33 institutions with Etisalat Cliqfest and we will continue to reach out to more institutions”. he said.

The two-day programme started on Wednesday September 25 and featured a series of activities beginning with a seminar by renowned motivational speaker and President of Fifth Gear Plus Consulting, Mr. Niyi Adesanya.

Webster University to Open Accra, Ghana Campus January 14, 2014

Webster University’s new Accra, Ghana campus has been approved by the Higher Learning Commission (HLC) in the United States, clearing the final hurdle to offer dually accredited degrees for it graduates, it was announced today.

Student recruitment and enrollmentwill begin immediately, and classes will start Jan. 14, 2014.
Webster University, Accra Ghana
The approval by the HLC will ensure Webster University graduates in Ghana to hold degrees that will be recognized in both Ghana and the U.S., making it easier for them to seek work in either county or pursue additional studies in either country. Earlier this year, Ghana’s Ministry of Education gave approval for the programs that will be offered at the Accra campus.

“By having a degree that is recognized in both Ghana and the U.S., our students will have more options for their future, they will more easily be able to find employment, network, and pursue further educational opportunities in Ghana or anywhere around the world,” Oates said.

Programs offered at that the new campus are based on interest of students and employers in the region.

The first graduate program will be a Webster University George Herbert Walker School of Business & Technology (Walker School) Master of Business Administration, which is offered at every Webster location worldwide, and a Master of Arts in International Relations from Webster’s College of Arts & Sciences.

Undergraduate programs, which also are scheduled to start next year, include international business from the Walker School, international relations from the College of Arts & Sciences, and communications from The School of Communications.

“With this important location, we continue in the footsteps of our founders who provided access to higher education in areas of greatest need, meeting students where they are,” said Webster University President Elizabeth “Beth” J. Stroble. “As we near the close of our first century and prepare to celebrate our Centennial in 2015, we may take great pride in adding Accra, Ghana to the list of places that Webster students call home.”

MI, Olamide, Burna Boy, Others, celebrate Nigeria with Close Up Loves Naija Concerts

You remember the Close Up Loves Naija concert last year which featured musical acts as TuFace Idibia, Naeto C, Omawunmi, Ice Prince and DJ Jimmy Jatt, and the popular theme song produced by Cobhams Asuquo? Well, preparations for this year’s concert are in full gear.
Tu Face at the event last year
With Nigeria’s 53rd Independence anniversary just a few days away, Nigeria’s top music artistes have gathered to celebrate with concerts in different locations across the country.

The concerts will feature MI, Olamide, Burna Boy, Chidinma, Phyno and DJ Jimmy Jatt at Silverbird Galleria in Lagos, Port Harcourt and Abuja on the 1st of October, 2013.

The events will comprise full games and activities from 10am and free for all to attend, so mark it down in your calendar.

For more information log on to  HYPERLINK ""

The Countdown begins! Naija get ready!!!

Friday 27 September 2013

Photo: General Electric (GE) Volunteer event

Caption: L-R: General Electric (GE) Volunteers, Tanya Spencer; Osagie Ogunbor and CEO United for Kids Foundation (UKF), Adesuwa Ladoja, during the GE academic volunteer session and donation in Victoria Island Nursery and Primary School, Victoria Island, Lagos, recently.

Photo: Etisalat 2nd Distributor Partner Conference

(L-R): Director, Business Segment, Mr. Lucas Dada; Head, Sales Distribution, Mr. Oluwatosin Olulana both of Etisalat Nigeria; one of the Distribution Partners (South-South), Mr. Gabriel Iduseri; Chief Commercial Officer, Mr. Matthew Wilsher; and Director, Channel Sales, Mr. Ken Ogujiofor both also of Etisalat Nigeria at the second Etisalat Distribution Partner Conference held at Four Points by Sheraton, Oniru on Thursday, September 26th
(L-R): Director, Business Segment, Mr. Lucas Dada; Director, Channel Sales,Mr. Ken Ogujiofor both of Etisalat Nigeria with one of the Distribution Partners (Lagos-North), Mr. Mobolaji Abdulrazaq at the second Etisalat Distribution Partner Conference held at Four Points by Sheraton, Oniru on Thursday, September 26th

Unilever collaborate with Brandtone for new mobile marketing initiatives

In an attempt to enable its brands to harness mobile and bog data in key emerging markets, Unilever is set to collaborate with mobile marketing company, Brandtone in a partnership that will see Unilever support Brandtone’s expansion into India, Indonesia, China and the US whilst bolstering their existing relationship in South Africa, Brazil, Kenya, Nigeria, Russia and Turkey.

“People are willing to share information about themselves in order to get more relevant advertising and offers. So the opportunity is there – if we do it correctly. We need to approach people with respect – maintaining trust and ensuring two-way dialogue. The work we do with Brandtone enables us to do exactly that. By building relationships with our consumers and adding something of value to them we can increase both purchase and brand loyalty,” affirmed Keith Weed, Unilever Chief Marketing Officer.

“Over half our turnover comes from emerging markets. Mobile provides a direct means of engagement with almost every consumer in those countries, and it is therefore absolutely critical for our brands’ growth'', he said.

In his remark, Co-founder and CEO, Brandtone, Donald Fitzmaurice stated “this agreement takes our partnership with Unilever to a new level, and sees us partnering to open up key growth markets. There, we will continue to offer Unilever the means to responsibly and sustainably engage consumers in the most important developing and emerging markets.”

Photo: 2nd Edition of Great Place to Work Award

From Left, Acting, Human Resources Operations Manager, Guinness Nigeria, Jaiyesimi Gbolahan, Talent and Learning Specialist, Toyin Adewunmi, Head Sales Project, Edi-Bala Emmanuel receiving the Best Top 5 Large Company from Head of Human Capital, Heritage Bank, Nneka Okoro and Director, Great Place to Work, Kunle Malomo, at the 2nd Edition of Great Place to Work Award held at the Civic Center in Lagos on Wednesday 25th September 2013.

Wednesday 25 September 2013

MTN Cameroun Gets New CMO

Ibrahim Abba Gana has been appointed as the Chief Marketing Officer for MTN Cameroon, joining the league of few Nigerian professionals that have established global recognition within the MTN Group operation, with headquarters in South Africa.

He steps into this role with over 12 years’ experience in commercial strategy development and execution, business operations, and a commendable track record in identifying opportunities and driving operational excellence with superior analytical capacity.

Prior to this appointment, Ibrahim was General Manager in Group Operations, working closely with the Group Chief Operations Executive to develop business strategies and oversee execution and budgets.

Ibrahim is holder of an MBA in Marketing & Finance from the D’Amore-McKim School of Business, Northeastern University, Boston, USA, where he earned distinctions in Business Case skills and MarketiBe useful. Be unique. Be engaging.

Sony Inaugurates State-of-the-Art Authorized Service Centre in Nigeria

Sony Middle East and Africa has today announced the inauguration of another state-of-the-art Sony-authorized Centre, at Apapa, Lagos. The Sony authorized service center, located at Burma Road, Apapa reinforces Sony’s commitment to provide the best after-sales support to its valued customers in Nigeria.
At the launching of the Sony Centre

Speaking about the newly inaugurated service centre, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa said: “This is a proud day for the entire team in Nigeria. Customers will benefit from the services, support and added convenience that we can offer with an enhanced network of Sony authorized service centers across the country. These kinds of intensive and specialized services mean that our customers will receive the best support without any compromise in turnaround times.”

The opening of the Sony-authorized service centre continues Sony’s long term strategic investment program in infrastructure resources. Through this strategy, Sony has increased the network of service centers in the region providing consumers with quality after sales service and support. The new service centre is supported by a network of five authorized service centers and seven collection counters located at convenient locations across the entire country.

The Sony-authorized service centre is a state-of-the-art service centre offering international standards of after-sales service. Trained by Sony engineers, the service centre staff are highly qualified to address customer complaints and queries. The equipment used for diagnostics and repair are also the latest available and technologically advanced.

The service centre is equipped to repair and restore a wide range of Sony products like BRAVIA LCD/LED TV’s, Handycam camcorders, VAIO notebook Computers, Cyber-shot digital still cameras, Network Walkman portable music devices and mobile phones.

The service centre is located at 34/38 Burma Road, Apapa. Telephone number: +2348077098610. Opening hours are: Monday-Friday: 9:30 am to 5:30 pm. Saturday 10:00am to 4:00pm.

Microsoft announces the Surface 2 and Surface Pro 2 tablets

Microsoft Corp. on Monday announced that the Microsoft Surface family of tablets is growing.
Surface 2 and Surface Pro 2

Two new Surface models — Surface 2 and Surface Pro 2 — along with an expanded portfolio of new Surface accessories, will be available at Microsoft retail stores, and select third-party retailers and commercial resellers in 22 initial markets, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States on Oct. 22 and China in early November. Additional markets will be announced in the coming months.

Surface 2 and Surface Pro 2 each benefit from significant updates, including improvements to processing power and battery life, to display and camera resolution, and to the Kickstand, now with dual angles, so it’s more comfortable for you to use your Surface on your lap or at your desk. Enhancements in Windows RT 8.1 and Windows 8.1 Pro make Surface 2 and Surface Pro 2 even more powerful and customizable.

Loerie award: DDB Lagos wins Silver Loeries

At the just concluded 35th Loeries Award held in Cape Town, South Africa, DDB Lagos became the first Nigerian agency to win a Loerie award after being awarded  a silver Loeries award for its "Speechless" campaign for Girl Hub/Nike Foundation.

DDB Lagos competed for the awards' Africa and Middle East category along side agencies from Kenya, Namibia, Tanzania and the United Arab Emirates.In this categories for entries from outside of South Africa, three Gold, Three Silver and eight Bronze Loeries were awarded.

The Golds went to: Ogilvy & Mather Africa (Kenya) for Media Innovation, with their entry, Radar Security’s “The on-the-job interview”; Advantage Y&R (Namibia) for Print Communication,with thier entry, Land Rover’s “Bookshelf” and Y&R Dubai (United Arab Emirates) for Outdoor & Collateral Media, with their entry, Harvey Nichols’ “Pelicans”.

DDB Lagos which had 2 entries on the final list in the Africa/Middle East print communication category was nominated alongside other agencies such as DDB Mozambique, Advantage Y&R, Ogilvy Africa. The Gold Loerie in the category was awarded to Advantage Y&R for its "Bookshelf" campaign for Landrover. Even though Brandwork Nigeria did not sight any representative from DDB Lagos, the Nigerian representation featuring delegations from 141 Worldwide, Noah's Ark and Univeler Nigeria left the event with a lot of food for thought for the future of advertising in Nigeria.

Tuesday 24 September 2013

British Airways Rolls Out Red Carpet for A380 Superjumb

The British Airways A380 takes to the skies for its first long haul flight today on the BA269 to Los Angeles at 4.15pm. It will be the first and only A380 aircraft to operate between London and Los Angeles.

To mark the launch of the new service, passengers in Terminal 5 had to double take, as George Clooney, Angelina Jolie and Daniel Craig look-a-likes checked in early for the flight.

Passengers on the inaugural will be treated to music from Melanie C and Matt Cardle performing live in Terminal 5, ahead of the flight’s departure.

Dubbed the ‘red carpet route’ for its glamour, style and direct route to Tinseltown, British Airways’ A380 already has a string of celebrity fans. These include Hollywood actress Thandie Newton who described it as “a grand hotel in the sky”, as well as actress Gemma Arterton, model Georgia May Jagger and South African rugby player Bryan Habana - all frequent fliers who helped to launch the route.

More than 318,000 Brits flock to Los Angeles every year, accounting for the top five international visitors to the city, along with Mexico, Canada, China and Australia.

Briggs Family Wins MDA Season Seven

After months of suspense, thrills, excitement and emotions, the Maltina Dance All (MDA) Season 7 ‘The Evolution’ came to a spectacular end at the grand finale which took place at the Convention centre of Eko Hotels and Suites, Lagos.
Briggs Family receiving their check of N6,000,000
The tension soaked finale was breathtaking as the five families that qualified for the finals were locked in a battle of wits for the grand prize of N6 million, a brand new car and the title of ‘Nigeria’s number one dancing family’. In the end, the Briggs family from Port Harcourt, Rivers State emerged winners in what would go down as one of the most hotly contested finals in the MDA history.

The five families that took part in the finals were; the Ikumonien, Ibrahim, Enweribe, Ebute and Briggs families. The grand finale which was beamed live across major Television networks, kicked-off with the families performing various dance styles for the first of the two dance styles of the night.

The Enweribe family mesmerized the audience with their dancing skills when they rendered a sublime performance of Zombie by late Afrobeat legend, Fela Anikulapo Kuti. Eventual winners, the Briggs family took the audience back in time when they danced to Felix Liberty’s hit song Ifeoma. Last on stage for the Pantomime performance was the Ebute family who performed to Rise up by Swiss artiste DJ, Yves Larock.

The Hip-hop dance style was the final performance of the night. The Ibrahim family was the first on stage followed by the Briggs, Ikumonien, Ebute and Enweribe.

The highlight of the night was the announcement of the winner after voting by Nigerians was concluded. The tension in the hall was palpable as the families all gathered on stage eagerly awaiting their fate. In the end, Nigerians voted the Briggs family as the winner of the MDA 7. The Enweribe family was the first runners-up while the Ebute family emerged second runners-up. They got N1 million and N500, 000 respectively for their commendable performances.

Speaking at the event, Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Kufre Ekanem, said, “Maltina is about sharing happiness. The family is one of the most important aspects of the society through which Maltina shares happiness. If you impact the family positively which Maltina is doing, you touch the whole Nigerian society”. He also promised that there would be a surprise from Maltina for MDA season 8 next year.

Also speaking, Mr. Sampson Oloche, Marketing Manager Non- alcoholic, Nigerian Breweries Plc, commended all the families for giving a good performance. His words, “all the families performed well. But unfortunately there had to be a winner and losers. These families put in their best and it was a great spectacle. Maltina is about the family which Nigerians hold dear. Maltina right from when it was introduced in 1976 till date has always been about the family. This MDA is a platform to show what the brand stands for”., Re-launch in Grand Style

L-R Pix shows My Asho Model, Kayla, label Owners Dolapo Shobanjo and Dolapo James at the relaunch of and in London, United Kingdom recently
Style aficionados now have less to worry about keeping their wardrobe stocked with unique pieces of wares and accessories that make them stand out at different occasion with the launch of and, a twin online fashion store. The re-launch which held at 56 Wells Street, London W1, saw the emergence of two sites.

According to Shobanjo, the two sites offer one-off designs because and encourage individuality. She disclosed that the clothes will be ethically hand-crafted and of limited supply adding that their exclusivity and innovation will reflect a new world of beautifully distinctive product.

“ is aimed at providing fast fashion items for women who crave individuality at great and affordable prices. The products offered on allow the fashion savvy shopper to keep up to date with the latest trends, whilst retaining a sense of individuality with unique pieces” She stated.

Speaking further at the very colourful launch Shobanjo added that “The clothes and accessories available on boast of an array of different cuts and styles, with spectacular detail and bold patterns that are guaranteed to make the individual stand out for all the right reasons.”

Photo: BATNF honours with double SERAs

(From the right) Head of Project, British American Tobacco Nigeria Foundation (BATNF), Mr. Abayomi  Oyewole been presented with an award of most outstanding CSR practitioner by the organizer during the 7th annual SERA Awards held on  Saturday September 21, 2013 at the Muson Center, Lagos.
(L-R) Company Secretary, British American Tobacco Nigeria(BATN) , Abiodun Peters, Head of  Project, British American Tobacco Nigeria Foundation (BATNF), Mr. Abayomi  Oyewole, Corporate and Regulatory Affairs Executive, BATN, Nancy Nwanze and  General Manager, British American Tobacco Nigeria Foundation (BATNF),been presented with the awards of Best Company in Wealth and Income Generation at the   7th annual SERA Awards held on  Saturday September 21, 2013 at the Muson Center, Lagos.

Nissan will be first to offer its drivers in-car iTunes Radio

Nissan has announced an exclusive automotive partnership with Apple. The 2014 Rogue, Versa Note and Leaf will be the first vehicles from the Japanese automaker to receive iTunes Radio materials.

Nissan is currently taking reservations for the new Rogue which will arrive Nissan dealers nationwide this November.
Nissan Rogue (Image source: Nissan)

The deal will see Nissan become Apple’s exclusive automotive partner at least until the end of 2013 and will enable the car maker to advertise on Apple TV. It will also be taking full advantage of the fact that iTunes Radio is a free service, supported by advertising, by using said ads to reach its customers. Nissan promises content relevant to consumers’ interests.

“We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets,” said Nissan marketing executive Jon Brancheau.

Friday 20 September 2013

BBM Available for Android on September 21 and iPhone on September 22

The iconic mobile social network, BBM will begin rolling out for Android and iPhone customers around the world from September 21. BBM fans will be able to easily connect with friends on different platforms.

BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) beginning at 7AM EDT on September 21. BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store schedule of 12:01 AM local time on September 22.

“BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications. With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.” said Andrew Bocking, Executive Vice President for BBM at BlackBerry in a statement to the press.

BBM was previously exclusive to BlackBerry smartphones, and it will be available as a free download in Google Play and the App Store.

Actress, Thandie Newton Sends Off British Airways’ First A380 to Los Angeles in Style

Hollywood actress, Thandie Newton has begun the countdown to British Airways’ A380 taking off on its Red Carpet route.

Thandie Newton
The A380 superjumbo will leave Heathrow on its maiden long-haul flight on September 24, bound for the bright lights of Los Angeles.

Hollywood actress, Thandie Newton, said: "British Airways’ A380 aircraft is like a grand hotel in the sky. It's luxurious and ultra modern. I feel particularly lucky because I make frequent trips to Los Angeles, and now even a long weekend to LA seems appealing, because the holiday begins as soon as you get on the superjumbo. Who thought travelling could get any more exciting?"

Reminiscent of Hollywood glamour, Newton is pictured on the aircraft’s sweeping staircase, which leads to the upper deck with Club World (business class), World Traveller Plus and World Traveller (economy) cabins. The main deck hosts the First class cabin, along with further Club World and World Traveller cabins.

Twelve A380s will join the British Airways fleet over the next four years as part of the airline's £5bn investment in products and services for customers. The aircraft are due to fly to Hong Kong from October 22 and Johannesburg from February next year. The innovative design of the A380 makes it much quieter during take-off and landing and 16 per cent more fuel efficient than a Boeing 747.

GE and USADF launch Off-Grid Energy Challenge in Nigeria

In order to support off-grid energy solutions, the U.S. African Development Foundation (USADF) has teamed with GE Africa (NYSE: GE) to launch the Power Africa Off-Grid Energy Challenge, a three-year, USD $2 million challenge that will award 20 or more grants of up to $100,000 each to African companies and organizations providing off-grid solutions that deploy renewable resources and power economic activities. 

To increase electricity access to underserved, marginalized communities in Africa, United States government agencies and private corporations are working in concert with Power Africa, the White House-led initiative, to drive growth by increasing access to reliable, affordable, and sustainable power and by helping to ensure responsible, transparent and effective management of energy resources.  

Speaking at a news briefing in Abuja to announce the call for proposals, President/CEO of GE Nigeria Lazarus Angbazo said GE is proud to be associated with this initiative, which promotes innovation in Off-Grid Energy solutions. He said GE deeply involved in efforts to energize the power sector in Nigeria. He disclosed that GE had signed an MOU with the Federal Government to help develop an additional 10,000MegaWatts of power over the next ten years, a commitment Mr. Angbazo said was achievable by leveraging on GE’s technical expertise pedigree and  experience in the sector. Nigeria and Ghana are the first set of countries to benefit from the initiative but other countries like Ghana, Uganda, Tanzania and Ethiopia could be included over the next 3 years. “GE is working with stakeholders in Nigeria and Kenya to provide sustainable ways to power more of Africa. Nigerians and Kenyans know what works in their communities, and are encouraged in this competition to apply local solutions to the power challenges.” Said Angbazo.

Nokia introduces Lumia 625 in Nigeria, Lumia 925 in East Africa

Nokia Lumia 625 launch at Civi Centre in Lagos last Friday
Just few days after Nokia introduced Lumia 625 smartphone to Nigeria in partnership with leading telecommunications service provider, MTN, the company yesterday announced availability of the Lumia 925 across East Africa.

Speaking at the launch in Lagos, Sales Director, Nokia Middle East and Africa, Patrick Dravet, highlighted that the wider screen means that consumers can enjoy more with their Nokia Lumia 625, including multi-media content. In addition, the brilliant 4.7-inch IPS touch display with 800 x 480 pixels resolution, gives users a fantastic experience while playing games, watching movies and surfing the internet. The Lumia 625 also features a 5 megapixel camera with full 1080p HD video recording, autofocus, LED flash as well as a front facing VGA Camera and 1.2GHz dual-core processor.

He also stated that the device comes with the trademark Carl Zeiss lens and Nokia Smart Camera technology. This enables users to take a sequence of photos and then select the best shots by deleting unwanted objects or selecting the best facial expressions to create the perfect group shot.

The Nokia Lumia 925 introduces a metal design and showcases the latest PureView camera innovation, new features and third party applications coming to the Nokia Lumia range. It includes the most advanced lens technology and next generation imaging software to capture clearer, sharper pictures and video, including the best low light images.

“We continue to build on the Nokia Lumia portfolio at every price point across East Africa. The Nokia Lumia 925 is a beautiful high end smartphone, offering amazing imaging technology and applications. It will provide more of the premium experiences that consumers have come to love and expect from Nokia Lumia smartphones” said Bruce Howe, General Manager for Nokia East Africa.

Orange was awarded Telecom Company of the Year in Africa

Orange have been recognised with the 2013 Africa Frost & Sullivan Telecom Company of the Year Award, for the impressive execution of its growth strategies and its commitment to offering superior services and products to customers.

The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan also highlighted the unique strategy of development through Orange Horizons and partnerships with Nashua Mobile in South Africa and with Visa Card in several African countries, to name a few.

Etisalat Proffers Strategies to Improve Quality of Service at Nigeria Com 2013

Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has highlighted strategies for improving quality of service in the industry, at this year’s Nigeria Com Conference and Exhibition. Speaking at the Conference held recently at Oriental Hotel, Lagos, Etisalat Nigeria’s Director Network Engineering, Mr. Temi Ogunbambi stated that the network takes quality of service seriously and as such works tirelessly to ensure that this is maintained across the country knowing that it is the only way customers can enjoy value for money.

According to Ogunbambi who was the keynote speaker on the first day of the conference, Nigeria is one of the largest and fastest growing telecommunication markets in Africa. Making his contributions to a panel debate on the topic “Quality of Service on the Network: Challenges & Opportunities for Telecoms Operators in Nigeria,” He pointed out that Etisalat was passionate about creating sustainable strategies for transforming the quality of service in the industry, and gave an insight into how the network has gone about this over the last five years.

He said: “With Quality of Service (QOS), we are always trying to measure our customer’s satisfaction and ensure that they get value for their money. We constantly engage our customers at different levels and we receive good commendation from them as well as feedback on areas of improvement. We are aware that there are challenges around QOS generally, and that is why we constantly design various criteria and activities to help measure this.”

BlackBerry launches Z30 smartphone with 5-inch display, 1.7GHz processor

BlackBerry has announced a new addition to its BlackBerry 10 series of smartphones in the form of the Z30, a full touchscreen equipped model with a 5-inch display and 4G capabilities.

The Z30 also brings the most recent 10.2 version of the BlackBerry 10 OS, a 1.7GHz processor with quad-core graphics, and a 2880 mAh battery that Blackberry says is good for 25 hours of mixed usage.

Maltina Dance All Grand Finale holds on Saturday

Ibrahim family doing their thing
The stage is now set for the epic dance battle that will showcase Nigeria’s best dancing families as the curtains fall on the Maltina Dance All (MDA) family reality television show season seven. The winning dance family will drive home a brand new car in addition to a cash prize of N6 million while the first and second runners up will take home N1million and N500, 000 respectively.

The MDA is sponsored by Maltina, a premium non-alcoholic malt brand from the stable of Nigerian Breweries Plc and the nation’s number one malt drink. After a rigorous and intensive competition process spanning more than a month, five families; the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein  families qualified for the grand finale taking place live at Eko Hotel and Suites on Saturday September 21, 2013.

The judges were impressed with the hard work and effort each family made by fine tuning their various dance routines to prove that they wanted to retain their stay in the Academy. However, one family had to be evicted and after much deliberation the Asiyefia family was asked to leave.
During the third and final eviction showdown, the Ekado and Ebenezer families were evicted in an emotion laden episode which witnessed some of the best and determined dances the show has ever seen. But the judges had to make the decision because there are only five slots for the grand finale. As it stands, the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein families would battle for the crown of Nigeria’s number one dance family today.

Speaking on the show, Mrs Ngozi Nkwoji, Senior Brand Manager, Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the seventh season of MDA, seven years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
We put a lot of work into it and every year there is something bigger and better. What we are doing with Maltina Dance All is to ‘share happiness’ and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market. For this year 2013, we already have MDA seven ‘The Evolution’; we also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by”.

Etisalat Announces the Winners of its Geek Force Internship Contest

The search for the top five Etisalat Geek Force Interns came to an end recently with Muyiwa Iyowu, Victor Alayande, Onyemaechi Okafor, Peter Ndirpaya and Valentine Ubalua emerging as winners of the competition. After six weeks of intense trainings and tasks set up to test their individual knowledge, speed and responsiveness, these tech-savvy youths proved their mettle by beating other contestants to qualify for the one year paid internship with Etisalat Nigeria.

According to the company, the Etisalat Geek Force Internship was designed to recruit innovative and technologically inclined individuals that will be trained in the core areas of innovation and customer service. The search began with a call for entries via a 2-3minute youtube video upload and Tumbrl page  voting. The Top 20 videos selected out of thousands received were further reviewed by a panel of judges with 10 finalists emerging for the competition.

The race to the top five intensified week after week with the would-be Geek Force interns trying to outdo each other on various tasks assigned to them. They were trained by top Etisalat staff as well as professionals in various fields in areas such as product and service deployment, customer care, developing unique marketing propositions, and sales.

Speaking on the outcome of the contest, Director, Retail Sales, Etisalat Nigeria, Mr. Charles Ogunwuyi, expressed satisfaction at the level of determination, knowledge and demonstration of skills exhibited by all the contestants, saying that the five Etisalat Geek Interns will live up to expectations.

“The contestants were drilled in core areas of the business from technology-related issues, customer care to brand communication, and were tested to ascertain their level of comprehension and execution. We went through the rigors of mental, physical and emotional training to ensure we maximise their potentials with the aim of churning out a solid work force,” he said.

BBC Presents Hausa Mobile Website at NigeriaCom

BBC Hausa Editor, Mansur Liman on September 18th  presented the website which now available in "Responsive Design" at NigeriaCom conference in Lagos.

“The BBC Hausa mobile site was launched in Responsive Design in January 2013 when it was among the very first non-English-language African sites in Responsive Design,” the BBC stated.
With the launch of a “responsive” BBC Hausa mobile website all users coming to the site are automatically routed to the mobile optimised version, thus getting the best possible user experience their device can deliver.

According to BBC, over 95% of users come to the site via mobile phones – hundreds of different models in any given week. While previously they would all have had the same experience which did not reflect the advantages of their particular type of mobile phone, now, with the introduction of the Responsive Design technology, they get the best possible experience that their phone can manage.

BBC World Service uses multiple platforms to reach its weekly audience of 192 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate.

Saturday 14 September 2013

BT Sport Industry Awards 2014 open for entries

The Sport Industry Group has announced that entries are now open for the BT Sport Industry Awards 2014.

The last 12 months have seen the Lions roar with a first Tour victory in 16 years, Andy Murray become Wimbledon’s first British men’s singles champion in 77 years, Chris Froome record a Tour de France success arguably even more comprehensive than Sir Bradley Wiggins’ triumph in 2012, and the England cricket team secure an incredible third consecutive Ashes Series win over Australia.

The BT Sport Industry Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design. The flagship event is Europe’s largest and most prestigious commercial sport awards.

“Some might have expected the British sport industry to take a step back after London 2012, but the last 12 months have shown the opposite is true,” commented Nick Keller, Chairman of the Sport Industry Group. “We have a host of major events set for these shores over the next five years, and much of the work coming out of the British sport industry continues to set the standard globally – which is no surprise when you consider that this industry continues to attract some of the most creative minds in the world.”

Photo of the Week: Edo Tehnology Day 2013

 From Left: Director Regulatory Affairs, Etisalat Nigeria, Ibrahim Dikko, representing Chairman Etisalat Nigeria, Hakeen Belo Osagie, chairman of the event and Hon Minister, Communication Technology, Omobola Johnson at the Edo Technology Day 2013 at The Emporium, Benin City on September 12.

Executive Governor of Edo State Adams Oshiomole; Director Regulatory Affairs, Etisalat Nigeria, Ibrahim Dikko, representing Chairman, Etisalat Nigeria, Hakeem Bello-Osagie, chairman of the occasion; Minister for Communication Tecnology, Omobola Johnson, and Managing Director, Edo State ICT Agency,Yemi Keri, at the opening ceremony of Edo Technology Day 2013, at The Emporium, Benin City on September 12

Photo: Lumia 625 Launch in Lagos

L-R: Sales Director, Nokia Middle East and Africa, Patrick Dravet; Group Channel Producer, Olamide Adedeji; Public relations Manager, Giditraffic, Bethia Idoko, and Chief Marketing Officer, MTN Nigeria, Larry Annetts during the launch of Nokia Lumia 625 at the Nokia/Soundcity LiveLumia Concert held at The Civic Centre, Victoria Island on Friday, September 13th

Dell Delivers Most Powerful Workstations Enabling Professionals to Design Faster Than Ever

Dell has announced it has expanded its workstation portfolio with the most powerful mobile and tower workstations, the Dell Precision M4800, M6800, T3610, T5610 and T7610, designed to seamlessly run the leading content creation, engineering, scientific and other professional software applications. Updated with the latest high-performance, workstation-class processors, graphics, storage, display and other technologies, the new systems demonstrate Dell’s continued commitment to delivering unparalleled performance and reliability that creative, engineering and scientific professionals require to quickly develop and realize innovative ideas.

“Dell’s new Precision tower and mobile workstations, now featuring the latest Intel® Xeon® Processor E5-2600 v2 family and 4th generation Intel Core™ i5 and i7 processors respectively, offer users the opportunity to create, test and modify their ideas as they never have before,” said Frank Soqui, Intel Corporation, Technical Computing Group, Workstation General Manager. “Dell is also the first to offer Intel Cache Acceleration Software - Workstation and worked closely with Intel to tune it for workstation applications. This innovative caching software uses a solid state drive as a file cache with existing hard drives. This accelerates the storage subsystem to I/O speeds comparable to storage made entirely of solid state drives at a fraction of the cost.”

Committed to improving the performance and personal experience and interaction with its new Dell Precision M4800 and M6800 mobile workstations, Dell is the first to bring a 15.6-inch Quad HD+ IGZO panel to the workstation market, with higher resolution than the Apple MacBook Pro Retina display, and the only to offer optional 10-finger Wacom multi-touch on a 17.3-inch display for intuitive control and interaction with creative and design applications. Dell is also the first to offer WiGig wireless docking and has improved audio performance with WAVES MaxxAudio Pro integration.

The new Dell Precision mobile workstations also deliver the highest performance with up to 16GB¹ of 1866MHz memory, fourth-generation Intel Core i5 and i7 processor options up to Core i7 Extreme Edition, and AMD FirePro and NVIDIA Quadro professional graphics, with up to 8GB graphics memory¹ on the M6800 configured with NVIDIA Quadro K5100M, for handling complex 3D work, including rendering and simulation.

Both systems also provide superb reliability with all-day battery life², including a secondary slice battery, new AMD Enduro and NVIDIA Optimus, and industry-leading endpoint security solutions that include comprehensive encryption, advanced authentication and leading-edge malware protection.

Sharing Happiness: Maltina Excites Lagosians With Five Days Free Bus Rides

A Maltina branded BRT bus
Consumers of Maltina, the nation’s number one malt drink from the stable of Nigerian Breweries Plc, would be offered a free five days free bus ride across major routes within the mega-city of Lagos in furtherance of its brand promise of “sharing happiness” and putting smiles on the faces of Nigerians.

The free bus rides which will take place between 16 to 20 September 2013 is coming on the heels of the recently concluded regional auditions of the Maltina Dance All (MDA) where prizes such as television sets, BlackBerry phones and home theatre systems were won by consumers across the country. This act of sharing happiness are also leading up to brand new things coming from the Maltina brand which will be unveiled very soon.

According to Mrs. Ngozi Nkwoji, Senior Brand Manager, Maltina; the route for the free rides are; Obalende to Mile 12 under bridge, Obalende to Ajah Bus top, and CMS/Broad Street to Iyana-Ipaja. She added that the brand is undertaking this initiative because of the firm belief that consumers need to feel the brand at various consumer touch points and to show that Maltina is really a brand that takes the interests of its consumers to heart. “We try to meet our consumers wherever they can be found, and this time around we want to meet them inside the bus”. She added.

She stressed that in addition to the free bus rides, several BRT buses in Lagos would be branded to add colour to a system that has changed the face of public transportation in the mega-city of Lagos.

This novel initiative is being activated as the brand’s exciting family TV show, MDA season 7 tagged ‘The Evolution’ is currently airing across major Television networks including, African Independent Television (AIT) Monday-Friday8-.9pm, Saturday, 6-7pm and Sundays 3-4pm; Silverbird TV (STV) Monday-Friday 8-9.00pm, Saturdays 4-5pm, Sundays 5-6pm; Ebony Life TV (DSTV Channel 165) 6-7.00pm, and Galaxy TV 8-900pm.

In the current season of the MDA, the brand will reward the winning family with a whooping sum of N6 million and a brand new car while the first and second runners up will also get N1million and N500, 000 respectively. Over the years, the show has come to be renowned for sharing happiness, promoting togetherness with friends and loved ones and for uplifting the youths to achieve their dreams of becoming professional dancers.

From all indications, MDA “The Evolution” has been exciting, entertaining and enlivening the family space with twists, turns, flips and exceptional dance styles that the show is noted for. Evidently, the stakes are higher as the dance instructors prepare the families for the final showdown that would take place at the Eko Hotel and Suites on September 21 in Lagos.

GUINNESS WORLD RECORDS 2014 Edition Launched

One of the best-selling books of all time, GUINNESS WORLD RECORDS has launched its 2014 edition. The new edition features an all-new design and more images than ever before, including more than 100 brand new, original photos you won't find anywhere else.

Previously showcased in the 2013 book edition, the SEE IT 3D Augmented Reality feature is back this year, bigger and better than ever.

New topics this year include “Superheroes,” featuring The Avengers and Superman; the dangerous animals of “Venom,” and the latest Facebook and Twitter crazes of “Social Networking.” Feature chapters “Circus” and “Dynamic Earth” round off our most exciting and explosive edition yet.

There are 13 animations to discover in the 2014 edition, including in 3D and 2D. Plus, record holder videos will give you a personal photo opportunity with the world’s smallest woman and even a special tour from the very top of Mount Everest.

Lionel Messi Launches Election for FIFA FIFPro World XI

Lionel Messi at the launching
 Argentina and Barcelona star, Lionel Messi gave the official start sign for election of the FIFA FIFPro World XI of 2013. In the coming months, FIFPro will be giving every professional football player in the world the opportunity to select his favourite eleven players.

Messi cast the first vote on Thursday, thousands of other players will be filling in the voting papers soon.

Every year, FIFPro asks the reigning world footballer of the year to be the first player to cast a vote for the FIFA FIFPro World XI. Messi eagerly took the opportunity of filling in the form. His Barcelona team mates followed suit.

'Of course I consider it an honour to be the first to cast a vote, particularly because it is a very special election,' explained Messi. 'This is the only global award that is one hundred percent based on the votes of the players. Your colleagues know why a footballer is good. That is what makes being elected for the FIFA FIFPro World XI such a significant prize.'

Messi knows what he's talking about. In 2008, the then 21-year-old Messi received the World XI trophy for the first time. Since then, he has been in every successive FIFA FIFPro World XI. The Argentinian, now 26 years old, is the record holder with six selections - just as many of Cristiano Ronaldo.

This is the ninth year in succession that FIFPro organises the World XI election. The world players union sent out almost 50,000 voting papers to 68 countries in Africa, America, Asia and Europe. The players will be able to fill in their form until 1 November.

FIFPro has been running its World XI since 2005. In 2009, the organisation joined forces with FIFA to present the 'FIFA/FIFPro World XI' at the FIFA World Player Gala, now known as the FIFA Ballon d’Or Gala.

Governor’s Cup Tennis Championship 2013: Etisalat Urges Nigerian Players to Excel

As preparations for the 2013 edition of Governor’s Cup Tennis Championship gains momentum, Nigerian players billed to participate at the tournament have been challenged to strive for excellence and do the nation proud. This was the message by sponsors Etisalat Nigeria, as they prepare for this year’s competition billed to kick off on the 13th of October, 2013 at the Lagos Lawn Tennis Club, Onikan, Lagos.

Speaking in Lagos, Head of Sponsorship and Events at Etisalat Nigeria, Modupe Thani said, “In 2012, the players were great to watch and it was a delight to see Nigerian players play brilliantly against contestants from other countries. This year’s competition will kick off in October and we are optimistic that Nigerian representatives will improve on their performance from last year in order to emerge champions”.

“At Etisalat Nigeria, we believe in the power of sports and for the fifth year running, we are proud to demonstrate our support for the game of tennis in the country. We would not relent in supporting sports competitions that Nigerians are passionate about”, Thani concluded.

Last year, Spain’s Enrique Lopez-Perez won the men’s final, defeating Ruan Roelofse of South Africa, while Romania’s Cristina Dinu beat Conny Perrin of Switzerland in the women’s singles final. Both winners took home a cash prize of $80,000 each.

Already in its 13th year, the Governor’s Cup Lawn Tennis Championship is an initiative of the Lagos State Government organised annually by the Nigerian Tennis Foundation and fully supported by the Lagos State Governor. Its primary objective is to discover, nurture and promote talented players to international standards. It aims to do this by organising world class tennis tournaments involving international tennis players from around the globe pitting them against their Nigerian counterparts.

Nike Starts micro-campaign “Seven Years” ahead of 2020 Olympic Games

Ahead of the Olympics 2020 that will be hosted by Tokyo in seven years from now, sportswear giant, Nike commenced its first campaign for the mega sporting event.

The campaign is running under the tagline “Nothing has been decided yet.”

Nike has launched a video, “Seven Years,” with which is subtitled in English lanugage in an attempt to spur the audience to be the ones who rules their lives.

Always kicks off ‘Back to School’ Program

Leading feminine protection brand, Always from Procter and Gamble (P&G) Nigeria continues with the Always ‘Back to School’ Program aimed at welcoming young girls back to a new academic session and empowering them with ‘back to school’ shopping vouchers at Shoprite in Surulere this Saturday.

As part of the program, the purchase of two duo packs of Always at Shoprite Surulere enables the buyer to enter a raffle to win a ‘Back to School’ shopping voucher. By buying 3 or more duo packs, shoppers would also receive an instant gift. Online shoppers are not left out and will enjoy the opportunity to win shopping vouchers with the purchase of Always from e-retailers on the Always Nigeria Facebook page.

The initiative which began in August 2013 at Silverbird Galleria, Lagos kicked off with a flash mob where a group of girls surprised passers-by at the galleria with an impromptu flash-mob dance to the Always song. The video is available on the P&G Nigeria YouTube channel.

According to P&G Communications manager, Miss. Tomiwa Akande, “Always is a brand that celebrates freedom and the inspiration to live life to the fullest. With the ‘Back to School’ program, Always is celebrating the start of another school session and encouraging Nigerian girls to put in their best efforts to excel n the new school year”.

Winner Emerges in Mouka Connect and Win Facebook Competition

Mr. Richard Chimieze has emerged as the winner of the Mouka Connect and Win Facebook Competition.

Prize presentation ceremony was heled for Chimieze at the Head Office, Ikeja Lagos on Thursday, September 12, 2013.
L-R: Product Manager, Mouka Limited, Mr Stephen Uwazota, Winner, Mr Richard Chimieze and Sales and Marketing Analyst, Mouka Limited, Ms Bukunmi Ojumu during the Prize Presentation Ceremony to winner of the Mouka Connect and Win Facebook Competition at the Head Office, Ikeja Lagos on Thursday, September 12, 2012