BrandArena: MasterCard Unleash Priceless Africa in Nigeria

Monday 30 September 2013

MasterCard Unleash Priceless Africa in Nigeria

MasterCard today announced the launch of the Priceless Africa campaign in Nigeria, a part of the global Priceless Cities campaign; that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions. Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment.   
L-R: Daniel Lanre Monehin, Division President, Sub-Saharan Africa at MasterCard;  Omokehinde Ojomuyide, Vice President and Area Business Head for MasterCard in West Africa and Tarek Abdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard, during the MasterCard Priceless Africa launch to the media at Intercontinental Hotel, Victoria Island, Lagos on Monday, September 30, 2013
Nigeria has been making great strides in the transition towards becoming a cashless economy, owing to the drive by the Central Bank of Nigeria. Through the Priceless Africa campaign, MasterCard aims to reward consumers who have adopted cashless transactions and are already benefiting from the security and convenience they bring. The campaign incorporates all MasterCard debit, prepaid and credit card users in Nigeria. 

Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard commented: “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.” 

The Priceless Africa campaign also aims to make Nigeria an attractive destination for visitors travelling to the country for business or leisure. It will also give Nigerian cardholders access to a plethora of experiences and offers in their preferred travel destinations around the world. 

“We understand that many international visitors are coming to Nigeria for business and leisure so we want to create a conducive environment to experience all that this great country has to offer. According to the MasterCard Global Destination Cities Index, Lagos was in the top 5 of the most visited cities in Middle East and Africa and registered 2.2 million international overnight visitors in the second quarter of 2013 . Nigeria is a strategic country for MasterCard and through the priceless opportunities we create for residents and overseas visitors, we aim to bring out the depth of African warmth and hospitality,” Monehin added.

“We are delighted to introduce the Priceless Cities platform to our consumers across the region, as an appreciation of their loyalty and engagement. We are working closely with our local partners to enhance Nigeria’s reputation as a global destination, by creating unique experiences for residents and tourists. MasterCard places its consumers at the core of all it does; and by making their experiences in Nigeria or around the world unforgettable and priceless, we are doing just that,” said Tarek Abdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard.


  1. Nice one. I have no doubt that MasterCard presence is a huge plus to cashless Africa

  2. Thank you MasterCard for this great innovation for Africa

  3. Hmm... I got this news on your Twitter. Bravo! You are welcome MasterCard

  4. keep the flag flying ...I'm amazed with the MasterCard Global Destination Cities Index, I'm sure Nigeria market will be a big one for them

  5. Lol. Priceless. Cashless. Stressless AFRICA

  6. Africa is the next big thing. Having gone thru their website, I believe this is a big development for online shoppers