BrandArena: March 2023

Wednesday, 22 March 2023

Rite Foods Celebrates With Muslim Faithful’s During Ramadan, Urges Peaceful-coexistence

Rite Foods, Nigeria's market leader in the food and beverage industry, celebrates with the Muslim faithful as they observe the one-month Ramadan fasting in fulfilment of the fourth pillar of Islam, and urges them to adhere to the doctrines of Islam which preach peaceful coexistence.

Tuesday, 21 March 2023

Communications professionals collaborate with P+ Measurement Services to dissect industry issues

P+ Measurement Services, a leading media intelligence and evaluation consultancy, is pleased to announce that they will be hosting the 22nd edition of #Evaluate PR on March 24th, 2023. The event, which is held quarterly, is scheduled to take place virtually from 12:00 - 1:30pm (WAT).

Kenya: African Development Bank approves $30 million Trade & SME Finance Facility for Family Bank

The Board of Directors of the African Development Bank Group (AfDB) has approved a $30 million Trade & SME Finance Facility for Family bank Limited (FBL) in Kenya. The facility is expected to boost intra-Africa trade, promote regional integration and contribute to the reduction of the trade & SME finance gap in the East African nation.

Omojafor, Fadolapo, Ali-Balogun, Others set to be honoured at ‘The Industry Awards 4.0’

...Renamed Lifetime category

The management of The Industry Newspaper organisers of ‘The Industry Summit/Awards’ has stated that some distinguished marketing communications professionals in the country would be conferred with some highest awards in this year’s event scheduled to be held on Friday, March 31st, 2023 in Lagos.

SLB Opens New Regional Office in Lagos

Global technology company, SLB (formerly known as Schlumberger), has formally opened its new West Africa regional office in Lagos, Nigeria. The firm unveiled a new brand identity focused on energy innovation and decarbonization in October 2022 to meet the world's energy demands today and pave the way for the energy transition. This new identity is reflected in the new West Africa headquarters, which will maximise employee experience and provide a sustainable business environment for all stakeholders.

MultiChoice Africa donates R 1 million to Cyclone Freddy disaster management in Malawi and Mozambique

MultiChoice Africa has donated R 1 million to disaster management in the nations affected by Tropical Storm Freddy as part of its disaster relief operations.

Airtel Money Partners With Prudential Uganda and Turaco to Launch ‘Hospital Sente’

...Hospital Sente is available to all Airtel Money customers in Uganda via *185*7*6#

Airtel Mobile Commerce Uganda Limited (AMCUL) has announced a strategic partnership with Prudential Assurance Uganda Limited and insurtech Turaco Insurance Brokers LTD to provide ‘Hospital Sente’, a low-cost hospital cash insurance product with Funeral Benefits, aimed at increasing access to insurance for underserved communities, and low-income individuals and families. 

Monday, 20 March 2023

AppsFlyer gives insight into how app developers can curb uninstall rates

By Netta Lev Sadeh - Managing Director EMEA SANI at AppsFlyer

As the need for more storage arises as new apps enter into the market, and the need for Software as a Service (SaaS) grows, uninstalls for apps continue to rise as users look to free up space on their devices. According to a recent app uninstalls report by AppsFlyer, more than 1 in every 2 apps that are installed are uninstalled within 30 days. The report highlights that 49% of apps were uninstalled within 30 days of download in 2022, which is an 8% improvement compared to 2021. The report further elaborates that 49% of uninstalls that occur within 30 days take place during the first 24 hours. Gaming apps had the highest uninstall rate, at 66%, with Travel apps having the lowest at 31% showing strong brand loyalty amongst users. 

CWAY Group Set To Commemorate 2023 World Water Day

As part of its commitment to promoting and accelerating sustainable clean water preservation, CWAY Group, a leading manufacturer and distributor of drinking water and other consumer goods, is poised to celebrate the United Nation’s World Water Day (WWD) 2023 with a series of events and activities that promote the importance of clean and safe water for all.

Sunday, 19 March 2023

Ghanaian Herbert Mensah Elected as President of Rugby Africa

Herbert Mensah has been elected as the new President of Rugby Africa, the governing body of Rugby in Africa, following the conclusion of the Rugby Africa Executive Committee Elections held on 18th March 2023. Herbert Mensah, who is known for his passion for the sport and his extensive experience in sports administration, will lead the continent's rugby governing body in the next four years.

Maintaining Nigeria’s momentum in the fight against maritime criminality

By Musa Ilallah     

2023 kicked off on a significant note for the Nigerian Navy, with the hosting by Nigeria of Exercise Obangame Express 2023, the largest multinational maritime exercise in Western and Central Africa, in collaboration with U.S. Africa Command and U.S. Naval Forces Europe and Africa. This year’s edition featured 32 countries from the Gulf of Guinea and beyond, coming together to “improve regional cooperation, information-sharing practices, and tactical interdiction expertise.”

Saturday, 18 March 2023

KFC Africa appoints Akhona Qengqe as new General Manager

...becomes first black female General Manager for Africa

KFC (Kentucky Fried Chicken) has announced the appointment of Akhona Qengqe as its first black female General Manager for Africa, effective April 1, 2023. She will take over from outgoing General Manager Dhruv Kaul, who will become General Manager of KFC Pan Europe.

Basketball Africa League, New Fortress Energy Renew Partnership for 2023 Season

The Basketball Africa League (BAL) and New Fortress Energy Inc., a global energy infrastructure company founded to help accelerate the world’s transition to clean energy, have announced an extension of their marketing partnership that will see NFE support the BAL’s social impact initiatives throughout the league’s 2023 season.  The extension also sees NFE continue as a Foundational Partner of the BAL and the league’s Official Energy Partner.

World Sleep Day: Mouka Advocates Good Sleep For Healthy Living

Mouka, the market leader in Nigeria’s Sleep industry, has joined the International Sleep Society and thousands of sleep health professionals and advocates in increasing awareness of the significance of adequate sleep for healthy living.

African Brands Magazine to unveil 2023 Africa’s 100 Most Valuable Brands

The African Brands Media Limited publishers of The African Brands Magazine is set to unveil ‘The Africa’s 100 Most Valuable Brands 2023’ on the 29th March, 2023 at Sheraton Hotel and Towers, Ikeja, Lagos, we can authoritatively report.

Sahara Group Calls for Partnership, Investments to Drive Sustainable Energy in Africa

Executive Director, Sahara Group, Wale Ajibade has called on top energy operators, regulators, and government officials at the 2023 African Refiners and Distributors Association (ARDA) Week in Cape Town to embrace more alternative energy sources as the current global investments in renewable energy are insufficient in Africa.

Friday, 10 March 2023

Tyla joins the pack as Spotify’s EQUAL Africa Artist for March

With her sprawling, innovative lyrics about the allure of new romance, love and self-confidence, South African singer Tyla has invented herself as an artist with the power to navigate the boundaries of several music genres. For the month of March, music streaming platform Spotify has announced Tyla as its EQUAL Africa ambassador.

How Advocacy Trends in Africa that are Shaping the Future - Valerie Traore

There is a strong reclaiming of the people’s voice in advocacy and creating change, and I am encouraged by the trends that are emerging. A few weeks ago, the African Development Bank Group released a report stating that Africa is set to outperform the rest of the world in economic growth over the next two years, with the real gross domestic product (GDP) averaging around 4% in 2023 and 2024. It also identified potential risks and called for robust monetary and fiscal measures to address them, backed by structural policies.

Stanbic IBTC Bank named by PenCom for funding of RSA Backed Mortgage

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has been named as one of the banks to process Retirement Savings Account (RSA) backed mortgages by the Pension Commission (PenCom).  The RSA Backed mortgage initiative of the Pension Commission allows contributors to use up to 25% of their contribution as equity to purchase a home in their chosen area. This is barely two years after the commission launched the transfer window initiative.

AfDB launches USD 2 billion 4.375% Global Benchmark due March 14, 2028

The African Development Bank (AfDB), rated Aaa/AAA/AAA/AAA (Moody’s/S&P/Fitch/Japan Credit Rating, all stable), has launched and priced a USD 2 billion 5-year Global Benchmark bond due March 14, 2028, it's first of the year. The bond was issued on the 7th of March.

Kate Henshaw Becomes Brand Influencer For Technogym Nigeria

Award-winning Nigerian actress and fitness enthusiast, Kate Henshaw recently became the brand influencer for Technogym Nigeria. Kate broke the news to her more than 2.9M million Instagram followers on March 8, 2023.

Five Ways Businesses in Nigeria Can Drive Sales This Ramadan

As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of 10 (66%) people globally prefer to message a business than email them, according to  Business Messaging Usage Research by Kantar, commissioned by Meta in April 2022).

Tuesday, 7 March 2023

LASUTH Holds Free Cataract Surgery For Residents of Ojokoro Community

The Lagos State University Teaching Hospital (LASUTH) in collaboration with “Friends of LASUTH”, in giving back to society has reached out to the Ojokoro area of the state by providing free cataract surgery to residents of the community.

Yellow Card Adds New Digital Assets to the App

Yellow Card has announced the launch of an additional five coins to the app. With the additional coins Yellow Card now provides a wider range of cryptocurrencies for their customers. Allowing customers to view and trade over seven digital assets including Bitcoin (BTC), Tether (USDT), Ethereum (ETH), USD Coin (USDC), Cardano (ADA), Solana (SOL) & Celo Dollar (cUSD).

Nokia Slashes C21 Plus Price from N82,000 to N69,900 to Attract New Users

HMD Global, Nokia's parent company, has reduced the price of its premium and ultra-affordable Nokia C21 Plus from N82,000 to N69,900. Now, smartphone enthusiasts can acquire the long-lasting device for nearly N10,000 less while still obtaining the solid build quality and long-lasting battery capacity that Nokia phones are known for.

Sofri Rewards Customers With 1 Million Naira

Fast growing Bank, Sofri powered by Links Microfinance Bank has recently flagged off its weekly raffle draw Sofri 10k awoof promo Season 1. 100 winners will emerge in the weekly raffle draws with an instant cash prize of N10,000 each.

Monday, 6 March 2023

Flutterwave Denies Allegation of N2.9 billion in a Security Breach

...reassures customers that "Flutterwave has not been hacked"

Flutterwave, an Africa-focused payments company, on Sunday, denied reports making the rounds that its account was hacked and the sum of N2.9 billion was lost to fraudsters.

Developing Lens: United Nations and Canon Europe Amplify Youth Delegates from Least Developed Countries

Attendees of the Fifth United Nations Conference on the Least Developed Countries (LDC5) taking place from 5th to 9th March will focus on the Doha Programme of Action: an ambitious 10-year action plan to get the world’s most vulnerable countries back on track after the most recent devastating events and ongoing global challenges, and accelerating towards realizing the global vision for sustainable development expressed by the Sustainable Development Goals.

Ethics and Practice in Media Monitoring and Intelligence

By Philip Odiakose

Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides businesses, organizations, and individuals with valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment and emerging issues. However, as the use of media monitoring and intelligence continues to grow, so do the ethical concerns surrounding their use.

Applications Open for 2023 Africa’s Business Heroes Prize Competition

Africa’s Business Heroes (ABH) Prize Competition, a philanthropic initiative sponsored by the Jack Ma Foundation and Alibaba Philanthropy, has launched its fifth annual edition and now calls for participation from Africa’s entrepreneurial talent.

Bühler supports Saudi Arabia’s national food security goals

The Bühler Group supports Saudi Arabia’s aim to achieve national food security, also considering the international challenges impacting this vital sector. “We provide unique and innovative solutions, aligning the highest technical standards and sustainable developmental concepts in line with the national goals of the Kingdom’s 2030 Vision,” comments Country Manager Eng. Mohamed Jebabra. Projects developed to date cover staple food products like wheat, rice and other grains, and extend to the feed industry.

Sunday, 5 March 2023

Everything You Need to Know About LG Dual Inverter Technology

...LG Air Conditioner, Cooling with a difference

As innovation and creativity walk hand in hand with change, LG took a step further to upgrade from Inverter technology to Dual Inverter which consumes much lesser energy than conventional ACs. LG call their Dual Inverter technology.

Saturday, 4 March 2023

Jeremy Awori takes charge as new Chief Executive Officer of Ecobank Group

Ecobank Transnational Incorporated (ETI), the parent company of the Ecobank Group, the leading pan-African banking group, has announced the official resumption of Jeremy Awori as Chief Executive Officer of Ecobank Group.

Western Union collaborates with MFS Africa to enable money transfers into millions of African mobile wallets

MFS Africa, Africa's largest payment gateway, has partnered with Western Union to allow individuals and businesses across the continent to receive funds from more than 200 countries and territories.

Afreximbank’s Pushes African Energy Investment in London During International Energy Week

With Africa home to some of the world’s largest oil and gas reserves – boasting over 125 billion barrels of proven crude oil reserves and 220 trillion cubic feet of proven gas reserves – major investment opportunities have arisen across gas exploration and monetization, gas-to-power, energy storage, and infrastructure development. During a presentation by Afreximbank and its executives in London on March 2, Rene Awambeng, Global Head and Director for Client Relations, Eric Monchu Intong, Regional Chief Operating Officer for Anglophone West Africa, and Babajide Bode-Harrison, Senior Manager for Syndications, unpacked Africa’s hydrocarbon investment prospects and the key drivers of global oil and gas demand growth. 

Stanbic IBTC Bank Nigeria PMI Cash shortages lead to sharp decline in business activity

February PMI data indicated that cash shortages across the Nigerian economy had a severe impact on the private sector midway through the first quarter of the year. Output and new orders both fell significantly, while firms reduced their purchasing activity and employment. Companies were also impacted by fuel shortages, which increased price pressures and caused supplier delivery delays.

Bybit and Talos Enter Partnership to Expand Digital Assets Trading for Institutional Clients

Bybit, the world’s third most visited crypto exchange, has announced a dynamic partnership with Talos, the premier institutional digital asset trading technology provider.

Multichoice, Comcast’s NBCUniversal and Sky Partner to Create Leading Streaming Service in Africa

MultiChoice Group (MultiChoice) and Comcast's NBCUniversal and Sky have announced a new partnership that will bring some of the world's best content and technology to streaming customers across MultiChoice's 50-market footprint in Sub-Saharan Africa, just as Africa is approaching an inflection point in terms of broadband connectivity and affordability. MultiChoice will own 70% of the new Showmax group, while NBCUniversal will own 30%. It will build on Showmax's current success to become Africa's leading streaming service.

Cardi B introduces Kulture Wave Beauty in collaboration with Africa's Delight Cosmeticeutical Labs

Cardi B, the Grammy-winning rapper and songwriter, has collaborated with Africa's Delight Cosmeceutical Labs to launch her own beauty line, Kulture Wave Beauty (KWB). The six-phase beauty line includes products ranging from skincare to feminine hygiene and is intended to enhance the natural glow of all skin types. Cardi B's children, Kulture and Wave, inspired the name KWB.

HMD Global announces first Nokia smartphone with repairability at its core

...Collaboration with iFixit gives easy access to guides, tools and parts for Nokia G22 repairability

HMD Global, the home of Nokia phones, announces the arrival of three Nokia smartphones, Nokia G22, Nokia C32, and Nokia C22. All offering up to three days of battery life, with improved imaging and durability in the C-series and the first Nokia smartphone (Nokia G22) to come with repairability at its core, including a global collaboration with iFixit.