BrandArena: October 2021

Wednesday, 20 October 2021

Dettol, FG Reiterates Importance of Hand Hygiene at 2021 Global Handwashing Day Event

In its continuous efforts to increase top-of-mind awareness around hand hygiene habits, and the importance of regular handwashing with soap, Dettol Nigeria partnered with the Federal Ministry of Water Resources to commemorate 2021 Global Handwashing Day to highlight the critical role hand hygiene plays in reducing disease transmission as the ongoing COVID-19 pandemic continues. 

Budweiser, King of Beers brings Roberto Carlos & John Terry for Game of Kings match in Nigeria

English Premier League and Spanish La Liga sponsor, Budweiser, is set to feature international football Kings, John Terry and Roberto Carlos in a new football-themed campaign tagged “Budweiser Game of Kings”. For the first time in Nigeria, EPL & La Liga Kings of football will engage in a football game alongside the best of the NPFL players. 

The announcement was made at a press conference held by the Budweiser Team at the Southern Sun Hotel in Ikoyi, Lagos recently.

Revealing the news at the forum to inform journalists, Marketing Director, International Breweries Plc, Tolulope Adedeji explained that the premium brand seeks to give millions of football lovers who double as beer lovers in Nigeria a unique experience that will stay with them for a long time. 

According to her, “As a brand that has always supported football—one of the favourite pastimes of many Nigerians—Budweiser is offering a rare experience to thrill its teeming consumers. With the Budweiser Game of Kings Campaign, we are bringing two international football Kings, John Terry and Roberto Carlos who have a huge fan base here in Nigeria. And the idea is not just to have them over for a “meet and greet”. Rather, Nigerians will actually watch them play football live with some of our domestic league players.”

Explaining further, Adedeji noted that fans will get a chance to call the shots by assuming the coveted role of manager and assembling their individual teams when they visit 

“Consumers can participate by entering the unique code under the Budweiser crown cork on the website or texting the code to the USSD: 7827. Consumers stand a chance to be selected either as team managers or get VIP invites to watch the match live in Lagos, Nigeria. If selected as team managers, they will be able to choose from a list of players in the different clubs on the Nigeria Professional Football League to form their first eleven team players who will feature as teammates to John Terry and Roberto Carlos during the live match. The selected managers will also be sponsored on an all-expense-paid trip to watch a live EPL match (terms & conditions apply),” Adedeji said. 

In her response to questions from the press, Marketing Manager, Budweiser, Olajumoke Okikiolu explained the choice of former England and Chelsea centre-back, John Terry, and ex-Brazil and Real Madrid left-back, Roberto Carlos as a function of their pedigree and roles as respected sports icons who played exemplary football during their active playing days, winning several trophies and accolades along the way and who continue to inspire a new generation of upcoming and aspiring footballers all over the world.

“We are delighted to be able to give football fans in Nigeria the pleasure of watching Kings like John Terry and Roberto Carlos play live on our home soil and we have no doubt it will be an experience they will cherish for a long time to come. It’s also our way of appreciating our consumers who have been loyal to the Budweiser brand over the years,” Okikiolu noted. 

The Budweiser Game of Kings Campaign will run from October to November 2021 and is only open to individuals who are 18 years and over. Budweiser is produced by International Breweries Plc, a proud member of AB InBev, the world’s largest brewer with over 400 beer brands globally.

Dufil Rewards 2021 Heroes Award Winners With Multi-Million Naira Scholarships

Dufil Prima Foods Plc, makers of Indomie Instant Noodles, in continuation of its renowned Corporate Social Responsibility (CSR) initiative for children, has rewarded three more heroes as winners of the 2021 Indomie Independence Day Awards (IIDA). 

Wednesday, 13 October 2021

Customer Service Week: Zedcrest Celebrates the Power of Service, Delights Customers and Staff

New-age financial solutions powerhouse, Zedcrest Group last week joined the rest of the world to mark the 2021 Customer Service Week by celebrating its customers and staff for their patronage and commitment to service excellence. 

Digital Lab Africa awards Africa’s top digital arts innovators

The 5th Digital Lab Africa awards will celebrate top African digital arts innovators at the Fakugesi Digital Arts Festival on 18 October, 2021 at 6pm GMT (Paris/Johannesburg), 5pm WAT (Lagos), 7pm EAT (Kampala, Nairobi).

How Facebook is expanding connectivity to get 1 billion people online

Facebook has announced new connectivity technologies that will bring the next billion people online and enhance existing infrastructure projects.

Reddit Names Its First Ever Chief Product Officer

Reddit has announced the appointment of former VP of product and design at Google Cloud, Pali Bhat as its first chief product officer.

Rite Foods Celebrates with Nigerians on 61st Independence Anniversary, Sponsors Rainbow FM Fiesta

Rite Foods celebrates with Nigerians on the nation’s 61st Independence anniversary, urging them to remain committed to a good cause that would instil the unity and development aspired for, as it continues to deliver world-class brands for more exciting celebrations.

Tuesday, 12 October 2021

Winners of 2021 Dawn Project Competition receive prizes

The Dawn Project has formally presented the winners of the 2021 poetry and art competition tagged Climate Change: "a view from the heart and eyes" with cash prizes worth over N1million. This took place at a ceremony which held in Lufasi Park, Lagos, recently. 

Saturday, 9 October 2021

Ford Foundation appoints Catherine Chinedum Aniagolu-Okoye as Regional Director for West Africa

The Ford Foundation announced today the appointment of Catherine Chinedum (‘ChiChi’) Aniagolu-Okoye as its new regional director for its office serving West Africa. Aniagolu-Okoye began the Lagos-based role in September.

Felabration Bigger and Better with Rite Foods as Sponsors

This year's Felabration, a one-week annual festival of music and art commemorating the late Afrobeat Legend, Fela Anikulapo Kuti, will be bigger and better with Rite Foods Limited as the sponsor, taking into cognizance the legacy the music icon has left behind for posterity.

Infinix Announces Zero X Social Media Challenge to Inspire Next Generation Creatives to #SeeBeyond

Days after innovative Smartphone manufacturer Infinix Mobility launched its Zero X Pro device in Nigeria, the tech giant today announces the start of its #ZeroXChallenge. The Zero X Challenge is an initiative to inspire boundless creativity among Nigerians and empower the youth to explore beyond the ordinary.

Tek Experts Wins Africa’s Leading IT Support Service Provider

Leading technology support company Tek Experts has been awarded Africa’s Leading IT Support Service Provider of the year 2021.  

Friday, 8 October 2021

Cloud Exchange Partners with Huawei to Launch Africa’s First Prefabricated Data Centre

Cloud Exchange, a leading system Integrator in West Africa and a provider of end-to-end Information Technology (IT) system solutions, has officially launched Africa's first uptime institute tier IV modular prefabricated data center in collaboration with telecommunications giant, Huawei.

Wednesday, 6 October 2021

HP Inc. Appoints Emmanuel Asika as New Country Head for HP Nigeria

HP Inc. is pleased to announce that Emmanuel Asika has been appointed as the new Country Head for HP Inc, Nigeria, effective 1 August 2021.  Supporting customers and partners across the West African Market, his responsibilities span country leadership and the profitable growth of HP’s Printing, Personal Systems and Services businesses.

Bolt Launches Bolt Food Delivery service in Nigeria

To help provide easier access to daily essentials such as food, the leading ride-hailing platform in Africa, Bolt has launched its food delivery service in Nigeria. Bolt Food is the latest category set to offer customers competitively affordable and efficient food delivery service to customers while offering good working conditions to food couriers and profit to restaurant partners.

Sunday, 3 October 2021

LG Unveils Nigerian Chef Fregene Gbugbemi to Unleash His Skills With LG Kitchen Appliances

LG Electronics is partnering with Nigeria’s popular celebrity chef, Oritsegbugemi Edward Fregene is popularly known as Chef Fregz to offer Nigerians unique culinary skills while preparing local dishes at home using LG Home Appliance Products.

Friday, 1 October 2021

Clubhouse launches new features and brings spatial audio to android to enhance community experiences

Today, Clubhouse, the social audio app, has launched a number of features to enhance community experiences for creators and users. These features include Universal Search, Clips and Spatial Audio for Android. The app will also add a feature called Replay in early October. The new features will make finding and sharing rooms, creators, and clubs easier for users. They will also assist creators to grow their audiences on and off the platform. The features come in the wake of 1 billion Backchannel messages – direct messaging – sent between users since the feature was launched mid-July.

Africa Digital Manager Award: Inetum Applauds 2021 Winners, Launches Second Competition

The awards ceremony for the Africa Digital Manager Award (ADMA) organized by Inetum (formerly Gfi). The event brought together various African digital players and rewarded the three winners from 2021. Building on the success of this first competition, ESN is launching the second one, in partnership with the Ecole Centrale de Casablanca again, to reward companies and managers who have led digitalization projects in Africa.

9mobile Equips Students with Career Choice Counseling

In line with its commitment to inspire and support the aspiration of young Nigerians, Nigeria’s youth telecom brand, 9mobile recently organized a career counselling session for students of Akande Dahunsi Senior High School in Ikoyi, Lagos.

Full Text of President Muhammadu Buhari’s Oct. 1 Speech

Citizens of Nigeria.

1. It is with full gratitude to God that today, we celebrate Nigeria’s sixty-first Independence Anniversary.

2. For 1st of October 1960 to happen, all hands were on deck. East, West, North all came together to celebrate freedom. Today should not only serve as a reminder of the day the British handed over the reins of power to Nigerians, but also unified Nigerians from all ethnic groups, religions and regions.

SuperTV for MTN Zero Data App Download Begins Today

The much-awaited SuperTV for MTN Zero Data App Download begins Today, October 1st, 2021. This good news coincides with Nigeria's 61st Independence Anniversary, which has made entertainment watchers look forward to the new innovative and disruptive product from SuperTV in a strong and disruptive partnership with MTN.