BrandArena: September 2022

Friday, 23 September 2022

Ibukun Awosika, Leslie Maasdorp appointed members of Binance Global Advisory Board

Two Africans, Ibukun Awosika and Leslie Maasdorp have been appointed as part of the newly constituted 12-member Global Advisory Board of blockchain company, Binance. They join Changpeng Zhao, CEO of Binance and Lord Vaizey, UK's Member of the House of Lords, Former Minister and Member of Parliament, on the board. 

IBM to acquire digital product engineering services firm Dialexa

IBM has announced its plan to acquire Dialexa, a leading U.S. digital product engineering services firm to deepen the company's product engineering expertise and provide end-to-end digital transformation services to customers.

FIFA Unveils App to Enable FIFA World Cup 2022 Players Access Data Insights into their Performance

FIFA has launched the FIFA Player App which will allow players at the FIFA World Cup 2022 in Qatar to get insights into their on-field performance.

MIPAD Honors Outstanding Achievers of African Descent at Recognition Week 2022

All roads lead to New York City for the Most Influential People of African Descent (MIPAD) Recognition and Awards Ceremony on Sunday, October 2nd 2022, following the opening of the 77th United Nations General Assembly (UNGA). MIPAD will honour outstanding personalities and high achievers of African descent from around the world during Recognition Weekend 2022 starting Friday, September 30th until Monday, October 4th for their positive contributions to humanity.

Thursday, 22 September 2022

PR measurement agency set to hold a discourse on PR and Measurement synergy

In a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as offer solutions to persistent problems in the PR industry, P+ Measurement Services, a leading media intelligence agency, will be hosting the 21st edition of #EvaluatePR, welcoming all communications and public relations stakeholders from around the world.

Pan-African kids’ series, Team Sayari to Premiere on 24 September 2022

Following the recent announcement of title of the series, The Walt Disney Company Africa, together with its project partners, National Geographic, the U.S. Department of State, the U.S. Agency for International Development (USAID) and WildlifeDirect have revealed that the highly anticipated National Geographic Kids programme, Team Sayari, will air each Saturday on National Geographic Wild (DStv 182, Starsat 221) at 13:00 (CAT) from 24 September 2022.

African Metaverse: Nedbank partners with Africarare to lead in the virtual world

As the digital economic voyage into the metaverse starts to accelerate, major players in trade and industry are poised to develop custom experiences in this digitally enhanced world, which is being heralded as the future of e-commerce. Nedbank, one of the largest financial services groups in Africa, has partnered with Africarare, Africa’s first metaverse, and secured a 12x12 village in Ubuntuland on which to establish its presence as the first African financial services organisation to enter the metaverse.

HEREL Partners Africa Creative Market To Empower African Creatives

HEREL, a premium real estate development and investment company, partnered with the Africa Creative Market Global for the Africa Creative Market, which was held in September 2022.

Recording Academy Appoints New VPs For P&E Wing and Artist Relations

The Recording Academy has appointed Maureen Droney as Vice President of the Recording Academy Producers & Engineers Wing (P&E Wing) and Chantel Sausedo as Vice President of Artist Relations. Reporting to Chief Awards & Industry Officer Ruby Marchand, Droney advises the Academy on technical matters related to recording. 

Experts urge CMOs, marketers to redefine roles in marketing profession

Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in the business of marketing and integrated marketing communications.

Now Streaming: Naija Odyssey starring Giannis Antetokounmpo

The short film is part of the NBA star’s partnership with WhatsApp, explores the importance of global connection to forge and maintain identity

Yesterday, WhatsApp and Giannis Antetokounmpo release Naija Odyssey, an epic, four-chapter short film that explores the importance of international connectivity through the lens of the Greek and Nigerian basketball prodigy.

AFRIMA Unveils Nominees' List for 2022 Edition

The International Executive Committee of the All Africa Music Awards (AFRIMA), in conjunction with the African Union Commission (AUC), released the official list of nominees for the 2022 edition.

African Conservation Awards announces winners at African Ranger Congress

Africa’s conservation heroes were celebrated at the prestigious 2022 African Conservation Awards at the African Rangers Congress in Botswana on Saturday, 17th September.

9mobile ‘The Hack’ holds in Abuja

After a successful and well-attended debut in Lagos, leading innovative and youth-centric telecommunications company, 9mobile, is set to take its mentorship programme ‘The Hack’ for young business owners to the nation’s capital for those hoping to grow their businesses.

Human Capital Africa launches accountability tools to support efforts to resolve the learning crisis in Africa

Human Capital Africa convened Heads of State, Ministers of Education, business leaders, civil society organisations and prominent African intellectuals at the Harvard Club in New York today. The event took place on the sidelines of the UN Transforming Education Summit in New York to call attention to the scale of the learning crisis in Africa, where 9 out of 10 children are unable to read with understanding by the age of 10.

Chipper Cash Team Up With Highnote to Launch Card Product for the US

Chipper Cash, a cross-border payment app used by over five million people in Africa and its diaspora, has partnered with Highnote, the world's most modern card issuance platform, to launch a new card capability soon.

Wednesday, 21 September 2022

DLM Capital Group Increases Financial Inclusion With Its Fixed Income Fund

DLM Asset Management, a subsidiary of DLM Capital Group, has launched a fixed income fund to increase financial inclusion and encourage investment among the general public. This is part of its commitment to deepening the market and providing investors with access to a diverse range of investment products and asset classes, even as investors take a strategic position in meeting their mid- and long-term objectives.

Tuesday, 20 September 2022

World’s Biggest Brewer Debuts Flying Fish in Nigeria

International Breweries, a proud member of Anheuser-Busch InBev, the biggest brewer in the world has launched a new brand in Nigeria. The new brand called Flying Fish joins the portfolio of premium brands like Budweiser, Hero Lager, Trophy Lager, Trophy Stout, Castle Lite, and Grand and Beta Malts. 

Idy Enang Delivers Most Trusted Brands Awards Lecture

Organisers of the Most Trusted Brands Awards (MTB), have confirmed that Mr. Idorenyen Enang, Chief Executive Officer of Corporate Shepherds Limited will deliver the lecture as part of the activities for this year’s award taking place in Lagos on Sunday, November 13, 2022.

Heritage Bank joins forces with Gail Sickle Initiative to rescue sickle cell patients

Heritage Bank Plc has upped the ante of its support in the corporate social responsibility space by joining forces with Gail Sickle Initiative to rescue people living with sickle cell anaemia.

Monday, 19 September 2022

ProvidusBank, Interswitch, Mastercard and Thales Group Launch Tap-to-Pay Service via Smart Devices in Nigeria

ProvidusBank has partnered with Interswitch, Mastercard and Thales Group to launch a new Tap-to-Pay service. This move is geared towards cutting down on the dependency on cash transactions, stimulating innovation and driving the growth of digital payments in Nigeria.

Pan-African Crypto Exchange, Yellow Card Secures $40M in Series B Funding Round

Pan-African cryptocurrency exchange, Yellow Card Financial has secured $40M Series B funding. The round was led by Polychain Capital, with participation from Valar Ventures, Third Prime Ventures, Sozo Ventures, Castle Island Ventures, Fabric Ventures, DG Daiwa Ventures, The Raba Partnership, Jon Weiner, Alex Wilson, Pat Duffy, and more.

d.light Launches in Nigeria With Life Transforming Solar Energy and Device Financing Solutions

d.light, a global leader in social transformation has officially launched into the Nigerian market with a promise to transform one billion lives globally by 2030. Founded in 2007 by Ned Tozun a Canadian & Sam Goldman an American who met at Stanford Business School, d.light has operated in several markets globally like India, China and Kenya, Uganda, Tanzania, Ethiopia in Africa before expanding to the Nigerian market with over 25 million sustainable products including solar lanterns, solar home systems, TVs, radios and smartphones sold globally across over 70 countries.

DLM Capital Group Redeems its ₦1.24bn Series 1, ₦1.01bn Series 2 and ₦1.27bn Series 3 Commercial Paper Issues

Leading financial institution, DLM Capital Group, has announced the maturity and successful redemption of its ₦1.24bn Series 1, ₦1.01bn Series 2 and ₦1.27bn Series 3 Commercial Paper Issues under its ₦20 Billion Commercial Paper Issuance Programme.

Sunday, 18 September 2022

Gov. Udom Emmanuel Giant Strides in Aviation: The Ibom Air Success Story

Against all odds many industry watchers have continued to marvel over the success story of Ibom Air an  airline established by Governor Emmanuel Udom's Akwa Ibom led government.

Friday, 16 September 2022

Adobe to acquire online design platform Figma for $20 billion

US-based computer software company Adobe Inc. agreed on Thursday to acquire design startup Figma for $20 billion in cash and stock, sparking investor concerns about the rich price tag that led to a drop of more than $30 billion in the market value of the Photoshop maker. 

Mark Zuckerberg introduces Community Chats for Messenger and Facebook

"We’ve helped more than a billion people connect with loved ones in a trusted space on Messenger, and we know that people want to engage in real-time with larger communities over shared interests", said Mark Zuckerberg, the co-founder and chief executive of Meta Platforms, while announcing its Community Chats for Messenger and Facebook today.

AFRIMA Unveils Nominees List For 2022 Edition

The International Executive Committee of the All Africa Music Awards (AFRIMA), in conjunction with the African Union Commission (AUC), on Wednesday, September 14, released the official list of nominees for the 2022 edition. 

Thursday, 15 September 2022

Thousands Explore Latest Advancements in Healthcare Technologies at Medic West Africa 2022

Medic West Africa Exhibition and Conference, organised by leading global exhibitions company, Informa Markets, recently concluded its 9th edition, amidst elation by exhibitors and visitors. The three-day event, held at Landmark Center between 7th - 9th of September, hosted over 150 exhibiting companies from 32 countries showcasing the latest healthcare equipment and solutions innovations.

Lagos State completes screening exercise for the Lateef Jakande Leadership Academy

The Lagos State Government has concluded the second and final screening exercise of the Lateef Jakande Leadership Academy - a leadership and mentorship programme of the State Government, to develop leaders for public service and governance in Africa. The assessment was held on Saturday, 27th August at the Public Service Staff Development Centre, Magodo with a series of assessments for all candidates.

Stanbic IBTC Rewards More Nigerians with Cash Prizes At Monthly Draws

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has rewarded more customers in its ongoing Reward4Saving Promo Season 2, with 70 Nigerians from different regions winning ₦100,000 each in its monthly draws, which was held recently in Lagos State.

Mastercard Foundation Scholars Program Celebrates A Decade of Developing Young Leaders

The Mastercard Foundation celebrates the decennial anniversary of the Mastercard Foundation Scholars Program. Launched in 2012, the Program began as a $500 million initiative to develop the next generation of leaders who would drive social and economic transformation. 

Ecobank Partners with AMA Academy to Launch First Pan-African Fintech Training and Awards for Journalists

Ecobank Group, the leading Pan-African banking Group, is committed to developing and supporting Fintechs to transform digital finance and banking, and today announces a partnership with AMA Academy, which is the only free-to-use pan-African online learning platform dedicated to upskilling journalists in Africa. Ecobank Group and AMA Academy will work together to develop customised fintech training modules for business, finance, and tech journalists across the continent. Modules will be available in two languages: English and French. 

mPharma Acquires Majority Stake in HealthPlus

mPharma, Africa’s leading patient-centred technology-driven healthcare company, has acquired the majority stake in HealthPlus, the leading pharmacy chain in Nigeria. mPharma and the former investor, Alta Semper, have signed an agreement leading to the acquisition of a majority stake in the HealthPlus Group.

Davido, P-Square, Join Others to Artistes for Afro Nation Ghana in December

The world’s biggest Afrobeats festival announces a huge lineup today for the grand return to its West African spiritual home. Ready to turn the end of the year into an unforgettable party, Afro Nation Ghana 2022 ( is set to follow up the 2019 landmark African debut in style.

Emirates’ exclusive agreement with Dom Pérignon champagne

As the only airline with an exclusive agreement to offer luxury champagne brand Dom Pérignon on-board, Emirates is currently presenting First Class passengers with the unique opportunity to enjoy a very special vintage -Dom Pérignon Plénitude 2, onboard select routes until the end of October.

Wednesday, 14 September 2022

TechPR Nigeria announces pan-African expansion, appoints Felicia Omari Ochelle as CEO

TechPR Nigeria, a public relations and communications firm co-founded by former Editor-in-Chief of TechCabal, Adegoke Oyeniyi, has announced the appointment of Felicia Omari Ochelle as CEO.

Bybit Launchpool Lists Ookeenga Governance Token OKG

Bybit, the world’s third most visited crypto exchange, is listing OKG, the limited governance-supplied token of Ookeenga, on the Bybit Launchpool.

Heritage Bank appoints Acting Managing Director and Executive Directors

Heritage Bank Plc has announced the appointment of Akinola George-Taylor as its acting Managing Director. 

Transformation and Agility Drive the Growth of Radisson Hotels

For the past 75 years, Radisson Hotel Group has built up a reputation of excellence in the accommodation and hospitality sectors and has become one of the biggest hotel groups in the world. This has been done by creating customer trust in the Group’s offerings, and through carefully considered expansions into key markets across the world supported by the right choice of partners. 

Spotify’s Fresh Finds Africa taps Preyé for September

Preyé, Nigeria’s emerging soul powerhouse, has been selected as Spotify's Fresh Finds Africa artist for September.

World Cup, Big Brother Lead Powerful MultiChoice Content Line-up

Every minute of the FIFA World Cup, and the greatest Big Brother rivalry in Africa! These are the two main attractions in an impressive suite of content showcased by MultiChoice ( at the annual Africa content showcases.

Monday, 12 September 2022

Ajileye, Ojeikere, Afe, lead discussion at 2022 ADVAN CMO Forum

The Managing Director, P&G Nigeria, Mrs. Mokutima Ajileye and former Group Chief Marketing Officer, Dangote Plc, Mr. Oare Ojeikere, have been scheduled to speak at the 2022 (ADVAN)Advertisers Association of Nigeria’s Chief Marketing Officer (CMO) Forum in Lagos on the 16th Sept
ember, 2022.

Ecobank Appoints Jeremy Awori as Group CEO as Ayeyemi Takes a Bow

Ecobank Transnational Incorporated (ETI), the parent company of the Ecobank Group, today announced that the current Group Chief Executive Officer, Ade Ayeyemi, will retire after he attains the age of 60, in accordance with ETI policy.

Friday, 9 September 2022

Bolt introduces new features to enhance drivers’ safety in Nigeria

...Assures drivers of improved trip experience

In a bid to expand the overall customer experience of ride-hailing drivers in Nigeria, leading ride-hailing platform, Bolt has introduced driver scores and driver trip sharing features which will improve the safety of drivers on the platform. The introduced features which further enforce Bolt’s commitment to drivers’ well-being, will give them more control over their ride performance.

Netflix Partners with Black ‘N Animated to Support Black Professionals in the Animation Industry

Netflix has announced the third session of the Netflix Animation Foundations Program, a mentorship initiative that expands access for underrepresented talent to compete for entry-level roles in animation. 

Grand Oak honours distributors, consolidates sales strategies at distributors conference

Grand Oak Limited, a leading marketer and exporter of alcoholic and non-alcoholic beverages treated a key group of its stakeholders, the company’s distributors to a full day of fun, capacity development and team bonding, at its annual distributors' conference, on Tuesday, July 27, 2022, at the prestigious Lagos Marriott Hotel, Ikeja.

Emirates A350 fleet to fly with Thales’ AVANT Up

Emirates, one of the largest and most prestigious international airlines, has 50 Airbus A350-900 aircraft on order with deliveries scheduled to begin in 2024. This new fleet of A350’s will be equipped with Thales’ premier AVANT Up inflight entertainment solution to offer the finest cinematic and personalized customer experience. Thales’ IFE system will be integrated with Emirates’ preferred next-generation connectivity solution.

Wednesday, 7 September 2022

Voice Message 101: WhatsApp shares etiquette guide for becoming a voice message pro

Easy to send and fun to listen to, voice messages have become a go-to for many when sharing funny anecdotes or heartfelt messages with friends and family. With 7 billion voice messages sent on WhatsApp every day, they are a popular way of sharing in-the-moment updates, with the added expressiveness that comes with speech. Voice messages are protected by end-to-end encryption, to keep your personal messages secure at all times.

Digital marketing in Africa: bringing much-needed skills to Nigeria’s youth

By Brian Abel - Team Lead, Greater Africa, Ad Dynamo by Aleph 

There is a huge demand for digital marketing skills around the world, hardly surprising in a vastly online world, in which the majority of people are considered to be permanently plugged in. In essence, if you’re not marketing to people digitally, you’re not really marketing to them at all. Considering this, it is astonishing just how big of a skills gap remains.