BrandArena: Briggs Family Wins MDA Season Seven

Tuesday, 24 September 2013

Briggs Family Wins MDA Season Seven

After months of suspense, thrills, excitement and emotions, the Maltina Dance All (MDA) Season 7 ‘The Evolution’ came to a spectacular end at the grand finale which took place at the Convention centre of Eko Hotels and Suites, Lagos.
Briggs Family receiving their check of N6,000,000
The tension soaked finale was breathtaking as the five families that qualified for the finals were locked in a battle of wits for the grand prize of N6 million, a brand new car and the title of ‘Nigeria’s number one dancing family’. In the end, the Briggs family from Port Harcourt, Rivers State emerged winners in what would go down as one of the most hotly contested finals in the MDA history.

The five families that took part in the finals were; the Ikumonien, Ibrahim, Enweribe, Ebute and Briggs families. The grand finale which was beamed live across major Television networks, kicked-off with the families performing various dance styles for the first of the two dance styles of the night.

The Enweribe family mesmerized the audience with their dancing skills when they rendered a sublime performance of Zombie by late Afrobeat legend, Fela Anikulapo Kuti. Eventual winners, the Briggs family took the audience back in time when they danced to Felix Liberty’s hit song Ifeoma. Last on stage for the Pantomime performance was the Ebute family who performed to Rise up by Swiss artiste DJ, Yves Larock.

The Hip-hop dance style was the final performance of the night. The Ibrahim family was the first on stage followed by the Briggs, Ikumonien, Ebute and Enweribe.

The highlight of the night was the announcement of the winner after voting by Nigerians was concluded. The tension in the hall was palpable as the families all gathered on stage eagerly awaiting their fate. In the end, Nigerians voted the Briggs family as the winner of the MDA 7. The Enweribe family was the first runners-up while the Ebute family emerged second runners-up. They got N1 million and N500, 000 respectively for their commendable performances.

Speaking at the event, Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Kufre Ekanem, said, “Maltina is about sharing happiness. The family is one of the most important aspects of the society through which Maltina shares happiness. If you impact the family positively which Maltina is doing, you touch the whole Nigerian society”. He also promised that there would be a surprise from Maltina for MDA season 8 next year.

Also speaking, Mr. Sampson Oloche, Marketing Manager Non- alcoholic, Nigerian Breweries Plc, commended all the families for giving a good performance. His words, “all the families performed well. But unfortunately there had to be a winner and losers. These families put in their best and it was a great spectacle. Maltina is about the family which Nigerians hold dear. Maltina right from when it was introduced in 1976 till date has always been about the family. This MDA is a platform to show what the brand stands for”. 

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