BrandArena: April 2022

Friday 29 April 2022

Grammy award-winning Burna Boy becomes first African to sell out Madison Square Garden

Nigerian Grammy award musician, Burna Boy became the first African to sell out Madison Square Garden, New York with his performance early this morning (WAT).

Zedcrest, NESG Champion Discussions on Prosperity Inclusion for Nigerians

• Experts Identify Education, Digital Transformation and Access to Credit as Critical Factors to Inclusive Growth

Zedcrest Group, a new-age financial solutions powerhouse, in collaboration with the Nigerian Economic Summit Group (NESG) on Tuesday, April 26th, 2022 hosted a financial inclusion conference themed: ‘Securing and enriching Nigerians at scale: Prosperity inclusion through financial sector innovation’ at the Lagos Continental Hotel, Victoria Island. 

‘From Cape to Cairo’: Celebrate Africa Month with a new Netflix Collection of Local Stories

There’s plenty that’s unique about Africa — from being the world’s hottest continent to being home to more than 1.2 billion people spread over 54 countries who speak more than 2,000 different languages. 

Emirates Unveils an Irresistible Boarding Pass Dubai Summer Deal

Emirates has unveiled exclusive summer deals that will enable passengers aboard its fleets to enjoy easy access to hundreds of locations in Dubai and the UAE in addition to complimentary Dubai Marina Cruise, beginning May1 to September 30th, and at no extra cost. By simply presenting the Emirates’ Boarding Pass, passengers will in the next five months of summer, enjoy access to the coolest deals in Dubai.   

A Double Win by P+ Measurement Services at The Industry Award

P+ Measurement Services, Nigeria's foremost Independent Public Relations measurement and evaluation agency have attained double laurels at this year's Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients' expectations and leading position in the sector.

Evolve Launches Inspire Program to Empower Educators in Nigeria

…strengthens vision to provide inspirational teachers in every classroom

Adipro International Corp (AIC), through its Corporate Social Responsibility (CSR) arm, Evolve works with its distributors in Nigeria, Pacegate Limited and Pacegate Energy and Resources Limited (PEARL). Evolve, through its School Connect platform has launched the Inspire program. Inspire is a 3-day value-based education enrichment program assisting educators to develop a heart-centred approach to teaching. This will enable teachers to take a holistic approach toward student growth using 21st-century styles of learning such as the Heartfulness Way.

Fatgbems Petroleum Commissions Solar Powered Retail Station in Abeokuta

As part of the drive to enhance the promotion of green energy, while serving customers with quality petroleum products, leading petroleum marketing and distribution company, Fatgbems Petroleum, has unveiled its first Solar Powered Retail Station in Abeokuta, Ogun State Capital.

9PSB, Others Advocate Stakeholder Collaboration in Deepening Financial Inclusion

Nigeria’s pioneer Payment Service Bank, 9 Payment Service Bank (9PSB) has reiterated that collaboration among operators, players and regulators in the financial services sector is critical to boosting Nigeria’s financial inclusion drive.

LG GENCOOL Multi Step Control Air Conditioner Launched in Nigeria

LG Electronics, a home appliances and consumer electronics giant, has introduced a new GENCOOL Multi Step Control air conditioner into the Nigerian market, to help consumers save more energy and ensure that cooling is not a concern for everyone. The Gencool air conditioners are well known for their ability to save as much as 70% on electricity consumption with 40% faster cooling, thereby reducing bills.

Thursday 28 April 2022

MTN Nigeria, Pan-Atlantic University Launch Media Innovation Programme

MTN Nigeria and Pan-Atlantic University (PAU) today announced the launch of the MTN Media Innovation Programme (MTN MIP), which will be run by PAU’s School of Media and Communication (SMC).

AB InBev Announces 2022 100+ Accelerator Application with $100,000 Grant Available for Startups

...Entries open till April 30, 2022

The 100+ Accelerator, a global incubator program founded in 2018 by AB InBev, the world’s largest brewer, and parent company of International Breweries Plc, has announced that applications for 2022 Cohort 4 are open. 

GTCO Plc Releases Q1 2022 Unaudited Results, Reports Profit Before Tax of ₦54.3billion

Guaranty Trust Holding Company Plc (“GTCO Plc” or “the Group”) has released its Unaudited Consolidated and Separate Financial Statements for the period ended March 31, 2022, to the Nigerian Exchange Group (NGX) and London Stock Exchange (LSE).

Ubongo Appoints Mwasi Wilmore as its new CEO

Ubongo, a pan-African non-profit social enterprise, has announced it appointment of Mwasi Wilmore as its new CEO to lead the organization into a new era of Pan-African growth and sustainable impact.

2nd DStv Premium Golf Day: Ajala Wins Star Prize, Free Subscription, One-Year Pepsi Supply

Femi Ajala of Ikeja Golf Club, on Saturday, saw off the challenge of over 100 other golfers to win the star prize at the second edition of the DStv Premium Golf Day, which was held at Ikeja Golf Club. Ajala's stellar outing earned him a business class flight ticket to Dubai for a weekend stay at a five-star hotel, a one-year free DStv Premium package subscription. He also won, courtesy of soft drinks bottling giants, Pepsi, a 12-month supply of Pepsi and Aquafina bottled water.

BluePeak's inaugural fund announces an investment in Africure

BluePeak Private Capital's $200 million targeted impact-linked fund today announced its investment in Africure, a pioneering pan-African manufacturer and distributor of quality pharmaceutical goods with manufacturing hubs across the continent serving patients across East and West Africa.

Stanbic IBTC Trustees to Aid Seamless Transfer of Assets

Stanbic IBTC Trustees, a subsidiary of Stanbic IBTC Holdings, has reiterated that setting up a Trust with the organisation ensures the seamless transfer of assets and reduces the challenges associated with assets transfer.

AMVCA 2022: Voting Ends on the 29th of April

Voting is still open and you still have the opportunity to vote for your favorite Nollywood act in the 8th edition of the AMVCAs. Recall that the organizers announced that winners in ten categories will be decided through public voting which started on the 19th of March 2022 and will end on the 29th of April 2022.

Sunday 24 April 2022

Nigerian Movies Shine On Emirates’ Ice Globally

The popularity and internationality of the Nigerian entertainment industry have been amplified by Emirates, one of the world’s fastest-growing airlines.

Friday 22 April 2022

Netflix Adds Category Hub to Help Subscribers Find Shows

Streaming service giant, Netflix has added a new feature to its platform called Category Hub to enable its members around the world to easily find their favorite genres and discover new categories of films, series, and specials, all in one place. 

Earth Day with LG: Upcycling The Next Big Way of Investing in the Planet

“Earth Day 2022 is focused on accelerating solutions to combat our greatest threat – climate change – and to activate everyone – governments, citizens and businesses – to do their part. Everyone accounted for, and everyone accountable.”

Google’s Equiano submarine cable, named after Nigerian-born abolitionist lands in Lagos

Google’s Equiano submarine cable landed in Lagos, about a month after it launched in Lome, Togo. This is the second landing in Africa after which it will proceed to Swakopmund, Namibia; and Melkbosstrand, South Africa.

Fearless Energy Drink Donates Equipment to Lagos State Weightlifting Association

…Commended by Sports Commission

The award-winning Fearless energy drink brand from Rite Foods, a truly world-class company in Nigeria's food and beverage industry, has donated gymnastics equipment to Lagos State Weightlifting Association (LSWA) as part of its resolve in promoting sports development that ensures physical fitness among youths.

Premium Trust Bank Launches in Port Harcourt

...Promises Speedy Service Delivery; To Open Five Additional Branches in 60 Days

Premium Trust Bank has joined the list of licensed commercial banks operating in Nigeria. The bank launched and opened its first branch on Tuesday, 19th April 2022 in the city of Port Harcourt, Rivers State.

Thursday 21 April 2022

DLM Capital Group Launches Sofri Digital Bank

...Unveils Broda Shaggi as Brand Ambassador

Development Investment Bank, DLM Capital Group, has today announced the launch of its digital bank – Sofri, its one-stop-shop mobile app alongside the unveiling of Sofri’s brand ambassador, Samuel Perry popularly known as Broda Shaggi.

Meta research reveals trends and behaviours of consumers during Ramadan

...72% of consumers buy products this Ramadan that they first discovered on Facebook and/or Instagram

Ramadan is unlike any other time of year. It is a season of transformation that changes the behaviours and attitudes of many people around the world and provides them with a renewed sense of purpose. This global season of reflection and introspection is observed by almost two billion people around the world, fasting daily and connecting with friends and family. 

LG XBOOM 360: High Quality Sound Stylish Design for your home

…The XBOOM 360 keeps the party going with a slick mix of loud sound, lights & DJ effects - Daesun Hwang

It’s not an adage, but it makes sense that the bigger you make a Bluetooth speaker, the bigger the sound you should expect from it. But the bigger a speaker gets, the more it can become an eyesore as it’s something to be heard, but not necessarily seen.

9mobile Announces Self Service Unbarring Portal for Barred Phone Lines

In yet another novel move by a Nigerian Mobile Network Operator (MNO), the customer-friendly telecommunication company 9mobile has announced an easy self-service unbarring portal for customers to connect their NIN and unbar their lines online. 

Why FCCPC Can’t Control Prices, Says Irukera

Executive Vice Chairman of the Federal Competition and Consumer Protection Commission (FCCPC), Dr. Babatunde Irukera, has stated that the agency has no power to regulate consumer prices because it is not a price regulator and that Nigeria operates a free market economy.

ADVAN President, Osamede Uwubanmwen emerges Vice President World Federation of Advertisers

At the Annual General Meeting of the World Federation of Advertisers (WFA), which was held in Athens, Greece recently, Osamede Uwubanwmen the President of ADVAN, was elected as Regional Vice President of Africa, on the Executive Council of the WFA.

How the youth of Nigeria are leading Africa to a brighter future

Africa is leading the way for global Bitcoin adoption and the rest of the world is getting a front row seat. In the last year, reports show that the market in Africa has grown over 1200% with countries like Kenya, South Africa and Nigeria ranking among the highest in grassroots adoption in the world. Its widespread popularity is clear as Bitcoin fulfills both personal finance needs and entrepreneurial ventures, including remittance, e-commerce, payments, wealth preservation and social good.

Emefiele, Malize, headline the third edition of ‘The Industry Summit’

The Governor, Central Bank of Nigeria, (CBN), Mr. Godwin Emefiele and Chief Executive Officer of Financial Institution Training Centre, (FITC), Mrs. Chizor Malize have been scheduled to deliver keynote and lead papers respectively at the third edition of The Industry Summit/Awards in Lagos.

Abbey Mortgage Bank appoints Mobolaji Adewumi as acting MD

Abbey Mortgage Bank Plc has announced the appointment of Mobolaji Adewumi as its acting Managing Director following President Muhammed Buhari's appointment of Madu Hamman as the new MD of Federal Mortgage Bank, the apex Mortgage Bank in Nigeria.

Stanbic IBTC Ranks Top 3 in LinkedIn’s Best Places to Work

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has been listed as one of the best places to work in Nigeria by the professional networking social media platform, LinkedIn.

East Africa Netflix Scholarship Applications Closing April 22rd

The Creative Equity Scholarship Fund for Africa (CESF) will financially support the next generation of storytellers in East Africa

Ramadan: LG's Smart Refrigerators Enabling Families to Preserve Fresh Ingredients, Get More Productive

Global food waste is a massive issue with huge financial, ethical, and environmental costs. An estimated 1.3 billion tonnes of food is wasted globally each year, one-third of all food produced for human consumption, according to the Food and Agriculture Organization (FAO) of the United Nations.

Africa’s Financial Technology Company, Kudi Changes Name to Nomba

...Makes strategic appointments to expand business 

African Financial Technology Company, Kudi, has announced its change of name to Nomba as it transitions into an omni-channel payment platform providing tools to enable businesses to grow. The company has expanded its range of services to provide easy-to-use business tools for all kinds of businesses to accept, process and manage payments online and offline. These tools will offer more businesses of all sizes across Africa, a distinct gateway into the digital economy while enabling them optimise their operations.

Wednesday 13 April 2022

Emirates launches powerful Dubai Experience Platform

Nigerians travelling to Dubai for business and leisure will now enjoy a new travel experience as Emirates has just launched the Dubai Experience.

Tuesday 12 April 2022

FIFA launches FIFA+ to bring free football entertainment to fans everywhere

FIFA+ delivers live domestic league games from around the globe, match stats, the greatest archive in international football, premium original content, immersive global storytelling, and much more.

GamrX: The Esports Tournament Shaping the Future of African Gaming

Africa’s leading esports organization, Gamr Africas made history by hosting the first edition of GamrX. After several months of planning, GamrX was finally born. A historic tournament created to showcase the skills of African esports players. 

Monday 11 April 2022

Stanbic IBTC Insurance Launches The Good Life Campaign

Stanbic IBTC Insurance, a subsidiary of Stanbic IBTC Holdings, has launched its life insurance campaign. Themed ‘The Good Life’, the campaign is geared towards creating awareness about the benefits of having insurance cover.

Chrisland Schools Promote Ethnic Inclusion with Language, Art, Cultural Day

In a bid to continuously promote art, culture, and ethnic inclusion, Chrisland organized a Language, Art, and Culture Day across all its units.

GROHE opens its North & West Africa office in Casablanca, Morocco

...Seeks to Offer the Pure Joy of Water through Technology, Quality, Design and Sustainability in the African Continent

GROHE, the leading global brand for complete bathroom solutions and kitchen fittings, held a virtual event on the 24th of March to celebrate the opening of its North-West Africa Office in Casablanca, Morocco. The event was held on the GROHE X platform and was attended by members of the media, GROHE partners and employees from Morocco, Tunisia, Nigeria, and Ghana. 

The inauguration was led by Jonas Brennwald, Leader LIXIL EMENA, Co-CEO GROHE AG, Renu Misra, Leader MENA, LIXIL EMENA, and Antoine Kaissar, Leader North and West Africa, LIXIL EMENA. This new milestone marks GROHE’s official entry into the African continent and will allow the company to create positive and sustainable change in the region through existing and upcoming programs and initiatives.

GROHE will be using its new office in Morocco as a home base to serve different markets in the region including Algeria, Tunisia, Ghana, Nigeria, Ivory Coast, and many other across North and West Africa. “Our aim is to establish GROHE as the preferred brand in the region: the recipe will not be the same for all countries as our customers’ needs and preferences differ from one market to another. We will have to adopt an entrepreneurial and experimental mindset for our strategy to work. 

"We will be establishing our positioning based on GROHE’s core values which include outstanding and innovative technology, German perfectionism translated into quality, a coherent design language with a clear DNA and unparalleled attention to sustainable solutions from production, to packaging and to the product’s performance. Not just that, as we will also be introducing industry-changing programs” said Renu Misra, Leader MENA, LIXIL EMENA.

GROHE will be working with industry-changing programs to build the brand in North & West Africa:
  • GROHE X has enabled GROHE to connect with stakeholders in all countries. When borders have been closed and countries have been on lockdown, GROHE was able to train installers through “how-to videos” and launch its commercial strategy to the media and partners alike.
  • The GIVE Program will not only help GROHE educate installers in the fitting of our products; it will also help installers increase their skillset and better income.
  • And with the help of the student program, GROHE will convey new impulses and different mindsets that will broaden the brand’s understanding of local markets with fresh insights and knowledge.
The new region will be led by Antoine Kaissar as Leader, North & West Africa, LIXIL EMENA.

Antione Kaissar highlighted the significance of establishing an office in the North & West Africa region as it is full of potential to create positive and sustainable change “This is a big day for us as we celebrate our new beginning in an important region of the world. We hope to play a role in its development and flourish through our knowledge and expertise in technology, quality, design, and sustainability.” Kaissar also discussed GROHE’s upcoming plans in the region which include introducing new products ranges catering to different markets and the customer’s needs, deploying different brand awareness activations, and developing programs around sustainability.

CBN Approves DLM Capital Group’s Acquisition of Links Micro Finance Bank

Prominent Development Investment Bank, DLM Capital, has received the final approval of the Central Bank of Nigeria (CBN) for its acquisition of Links Microfinance Bank. This approval will further solidify the Group’s much-awaited Digital Banking entrance and launch.

Eko Innovation Centre, GDM Group Launch Nigeria’s First Marketing And Media Hackathon

…$20,000, Others Up For Grab, As Winners To be Unveiled May 18

In line with its goal of creating lasting solutions to real-life marketing challenges, Eko Innovation Centre, in collaboration with GDM Group has officially launched the maiden edition of its Media and Marketing Hackathon tagged MarkHack 1.0 which is also regarded as the first of its kind in Nigeria. 

Friday 8 April 2022

Instagram safety tips you need to know

Whether you use Instagram for posting selfies, sharing pictures of your dinner, following the latest happenings of your favourite celebs, or running your online shop, it’s undeniable how the app has become a big part of our lives. It’s also really important to learn how to stay safe and secure on Instagram, as sharing content with such wide-reaching audiences comes with its own set of risks.

Westgate launches ICT Hub in Uyo Akwa Ibom

Westgate Technologies has extended its footprint to Uyo, Akwa Ibom State capital with the unveiling of an ultra-modern state-of-the-art multi-million naira information communication technology (ICT) hub to further advance its quest to expose more Nigerians to technology innovation.

Wema Bank Ranked among LinkedIn’s Top 25 Workplaces

Nigeria’s leading innovative financial institution, Wema Bank Plc, has been ranked among the 25 Best Workplaces where people can grow their careers in the 2022 LinkedIn Top Companies. 

OPPO A96 Phone is Now Available: A-Class Device That Puts You in Control

Smartphones have evolved from being just a communication tool into a device used for content creation, phone photography/videography, multimedia messaging and of course playing games. With smartphones becoming more important to our daily lives and its increasing functionalities,  you would agree that there is a need for faster-charging speeds, higher battery capacity, and enhancement of the general qualities of the smartphone.

Meet the Winners of GoNigeria First Quarter Digital Poetry Challenge

Diana Modeme, David Odiase and Abdullahi Dahiru Win a total of N2m prize money in the GoNigeria 1st Quarter Digital Poetry Challenge

OOH Academy, APCON Hold Maiden Workshop OOH On Location Intelligence

OOH Academy, a bespoke platform that provides thought leadership and training in the Out-of-Home subsector in Africa in collaboration with the Advertising Practitioners Council of Nigeria (APCON) has held the maiden Location Intelligence Workshop, recently.