BrandArena: April 2024

Wednesday 10 April 2024

LG Electronics Promotes Unity and Generosity Through Ramadan Iftar Celebration

LG Electronics, a global pioneer in technology and innovation, reaffirms its dedication to enriching communities by hosting a memorable Iftar feast during the sacred month of Ramadan. In line with its enduring commitment to social responsibility, LG Electronics warmly served delectable meals to numerous individuals facing hardships.

Friday 5 April 2024

Adidas Introduces Groundbreaking 'Female Field' Initiative to Promote Gender Inclusivity in Sports

Havas Middle East has revealed that Adidas has spearheaded a groundbreaking initiative known as the 'Female Field,' marking a significant step towards challenging societal norms and advocating for the transformative potential of sports among women and girls.

BUA Foods Records 23% Profit Growth, Reaching N112.1 Billion in 2023

In the face of challenging economic conditions, BUA Foods has demonstrated resilience and sustained growth, reporting a remarkable 23% increase in profit after tax to N112.1 billion for the fiscal year ending December 31, 2023. 

Abiola Lawal Named New Chief Executive Officer of Eterna Plc

Integrated energy company, Eterna Plc has announced the appointment of Mr. Abiola Lukman Lawal as its new Managing Director/Chief Executive Officer following the resignation of Mr. Benjamin Nwaezeigwe.

CBN Probe: Tinubu Applauds Jim Obazee As Investigation Ends

President Bola Tinubu has praised Jim Obazee for his contributions as the Special Investigator of the Central Bank of Nigeria (CBN) and other relevant entities.

Thursday 4 April 2024

Afreximbank Partners with Sterling Bank to Introduce Payables Finance in Nigeria

African Export-Import Bank (Afreximbank) has announced its partnership with Sterling Bank to launch the innovative supply chain finance product, 'Payables Finance', in Nigeria. This new offering, branded as 'Afreximbank Tradelink', falls under Afreximbank's digital portfolio within the Africa Trade Gateway (ATG) framework. ATG provides African businesses and banks with digital tools to access market information, connect with buyers and sellers across the continent, streamline procurement processes, facilitate Know Your Customer (KYC) procedures, and promote trade payments within Africa using local currencies.

International Islamic Trade Finance Corporation Signs $600 Million Annual Plan with the Islamic Republic of Pakistan

The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank (IsDB) Group, has signed an Annual Plan worth US$600 million with the Government of Pakistan. The Plan represents the ITFC's long-standing partnership with the Islamic Republic of Pakistan, as well as the ITFC's unwavering commitment to boosting Pakistan's trade and economic development.

Nigeria Pioneers Tailored Approach to Mental Health with Latest WHO's National Mental Health Programme

Nigeria has taken a groundbreaking step in mental healthcare by becoming the first country to contextualize the newest version of the World Health Organization's (WHO) Mental Health Gap Action Programme (MHGAP 3.0). Spearheaded by the National Mental Health Programme (NMHP), this initiative underscores the government's unwavering commitment to addressing the significant mental health gap in the country.

ECOCERT Renews WACOT's Certification to Export Organic Sesame

In a notable development for the organic food market, WACOT Limited, a subsidiary of the TGI Group, has successfully renewed its prestigious certification from ECOCERT, reaffirming its capability to export organic sesame. This renewal underscores WACOT's commitment to international standards and elevates Jigawa state as a key player in the organic sesame trade for both the US and global markets.

Wednesday 3 April 2024

Caroline Eboumbou Adjudged Outstanding Woman in Renewable Energy

The Chief Executive Officer of All On, Caroline Eboumbou has been adjudged the Outstanding Woman in Renewable Energy award at the just-concluded 2024 edition of the Women in Maritime & Energy Award in Lagos.

Tuesday 2 April 2024

Loeries Unveils 2024 Campaign: 'Resilience in Creativity: This is Tough. So Are You'

The Loeries has unveiled its 2024 campaign, crafted by the renowned agency The Odd Number. Themed "Resilience in Creativity: This is Tough. So Are You.," the campaign aims to recognize the dedication and perseverance of the brand communications industry amidst formidable challenges.

Yahoo Completes Acquisition of Artifact News Aggregation App Developed by Instagram Co-Founders

Yahoo has finalized its acquisition of Artifact, a news aggregation and recommendation app created by the co-founders of Instagram. Following the acquisition, Artifact's standalone operation will cease, with its artificial intelligence (AI) personalization technology and other functionalities set to integrate into Yahoo News and related products in the com

Access Bank Reports Significant Losses to Fraud and Forgery in 2023

Access Bank, Nigeria’s leading commercial bank in terms of assets, has released its 2023 financial reports, declaring a substantial increase in losses attributed to fraudulent activities and forgery, amounting to ₦6.15 billion compared to ₦1.44 billion in the previous year. 

Mastercard and Women Choice Expand Partnership to Create 1 Million Jobs for Women by 2030

Mastercard and Women Choice have strengthened their collaboration to drive economic empowerment for women through the launch of two groundbreaking programs, ImpactHer and EmpowerHer. The initiatives are designed to increase women entrepreneurs across the Middle East and Africa, fostering business growth and job creation.

Bolt Hosts Maiden Driver-Led Safety Summit in Benin, Reinforces Driver and Rider Safety

In a resolute demonstration of its dedication to upholding safety standards within the ride-hailing industry, Bolt, the preeminent on-demand platform in Africa, convened its inaugural Driver-Led Safety Summit in Benin City on Wednesday, March 27, 2024.

Visa Expands Global Value-Added Services Portfolio with AI-Driven Fraud Prevention Solutions

Visa, a leader in digital payments, has announced a significant stride in its commitment to bolstering global value-added services. This initiative introduces three groundbreaking AI-powered solutions dedicated to risk mitigation and fraud prevention. These innovative additions, integrated into the comprehensive Visa Protect suite, are meticulously crafted to combat fraudulent activities across a spectrum of payment channels, including immediate account-to-account and card-not-present (CNP) transactions, both within and beyond Visa's network.