BrandArena: Netflix Adds Category Hub to Help Subscribers Find Shows

Friday, 22 April 2022

Netflix Adds Category Hub to Help Subscribers Find Shows

Streaming service giant, Netflix has added a new feature to its platform called Category Hub to enable its members around the world to easily find their favorite genres and discover new categories of films, series, and specials, all in one place. 

Mansi Desai, Senior Software Engineer at Netflix said, “Starting today, you can find this hub in the left-hand menu on both adult and kids’ profiles. There, you’ll see your personalized Top 3 categories based on what you love to regularly watch.”

This new immersive experience will also include curated collections to celebrate local holidays like Earth Day or International Women’s Day, as well as globally popular categories like anime, drama, and children & family for when you’re in the mood for something different.

Category Hub will feature about 70 categories, which not only includes the personalized Top 3 and 15 globally popular categories, but also an additional 55 categories that are locally relevant. However, not all categories are available in every country.

“Think of this Category Hub as a more lively version of our old Categories row that’s tailored to your tastes and makes finding what to watch that much more simple,” Desai added. 

Netflix on Tuesday hinted at its ad-supported plans at the company’s Q1 earnings interview. The company whose earnings was dealt a huge blow recently also recorded a sharp drop in the number of its subscribers.


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