BrandArena: DLM Capital Group Launches Sofri Digital Bank

Thursday 21 April 2022

DLM Capital Group Launches Sofri Digital Bank

...Unveils Broda Shaggi as Brand Ambassador

Development Investment Bank, DLM Capital Group, has today announced the launch of its digital bank – Sofri, its one-stop-shop mobile app alongside the unveiling of Sofri’s brand ambassador, Samuel Perry popularly known as Broda Shaggi.

Sofri derives its brand name from the Pidgin English expression “sofrisofri” which translates to “easy” or “stress-free”. Sofri digital bank identifies with the financial hassles of everyday living and portrays easy access to providing solutions to these problems. The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach to all its users and will include loans, investments, and savings products.

Speaking to the press at the launch, MD/CEO of Sofri, Funsho Idowu said “The Sofri app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions especially in today’s digital world. This is part of our obligations to consistently provide innovative, simple, and convenient services and to add value to our stakeholders,’ he added.

Expressing his excitement, Sofri Brand Ambassador, Perry said “I am excited to be affiliated with a brand like Sofri. We live in a part of the world where there are countless financial frustrations faced daily. Sofri’s pledge to easy these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents.”

Sofri’s brand ambassador, Samuel Perry aka Broda Shaggi.

Sofri is a one-stop-shop digital bank with a vision to become an enabler of financial liberty as well as providing easy access to financial products. Our digital bank services include savings, deposits, loans, and investments – all tailored to your persona and needs. Sofri is a subsidiary of DLM Capital Group.

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