BrandArena: Omah Lay showcases impressive artistry with “Boy Alone” deluxe

Thursday, 22 June 2023

Omah Lay showcases impressive artistry with “Boy Alone” deluxe

Omah Lay, a Nigerian singer, has returned to Spotify with the deluxe version of his debut album "Boy Alone," which was released on June 16. Six new songs are included on the twenty-track album, which spans Afropop, R&B, Highlife, and Swing. 

Reason, It's Yours, Come Closer, Imagine with Aitch, Joanna, and the Soso Remix with Ozuna were intentionally placed towards the start of the album to provide listeners with a different experience.
Just as the original version had listeners marvelling at his talent, the Boy Alone (Deluxe) has further proven Omah Lay's mettle as one of the leading artists in the African music scene whose craft will define the future of Afrobeats.

Originally released in July 2022, Boy Alone displayed an impressive level of artistic depth that's uncommon in Afrobeats through an exploration of the pain and pleasures of fame. Spotify data gives a glimpse into just how popular the original release has been.

While Omah Lay is adored in Nigeria, the vast majority of Spotify listeners are streaming his songs from elsewhere in the world. The United States tops the list of countries streaming Omah Lay’s songs, with France, the United Kingdom, Germany and Nigeria rounding out the top five.

His hit song Soso ranks as his most streamed track and also stands out as the most exported song globally within the 18-34 demographic. It’s followed by his feature on People, a song by Libianca, also featuring  Ayra Starr. 

“Spotify is a platform dedicated to supporting and showcasing the best of African content and talent and providing artists with a place to grow their global fanbases. Omah Lay’s global reach is a testament to his talent and the vast power and access that streaming offers,” says Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa.

Spotify data further shows that just a few days after its release, the Ozuna remix of Soso is already proving to be a fan favourite on Spotify, occupying the number four spot among his top exports in the 18-34 age group. 

Omah Lay’s songs feature over 5.8 million user-generated playlists globally and more than 300,000 user-generated playlists in Nigeria on Spotify. Understand and Soso top the list of most playlisted songs globally and in Nigeria respectively.

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