sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: AIG launches Haka virtual reality experience

Monday 14 September 2015

AIG launches Haka virtual reality experience

Insurance company American International Group (AIG) has unveiled its virtual reality (VR) Haka 360 ̊ Experience during the launch of its AIG Touchline activation space on Saturday, 12 September.

The Haka 360 activation uses technology that transports rugby fans to the field, immersing them in the world of the New Zealand players as they perform the Maori ritual.

Designed for smartphones, the Haka 360 ̊ Experience is available to download via the App Store or Google Play, allowing users to view the video on their handset or immerse themselves in the VR experience with a custom made Haka 360 ̊ headset.

AIG Touchline is the brand’s activation space during the Rugby World Cup. Situated at Bernie Spain Gardens by the River Thames in London, it offers four key Rugby-themed experiences, including a photo booth, scrum machine, reaction challenge and VR Haka experience.

“This electrifying world first experience of being transported onto the rugby field with the team is not to be missed,” says Daniel Glantz, Global Head of Sponsorship, AIG.
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  69. THE LEATHER STREET4 March 2024 at 05:08

    As CEO of TheLeatherStreet.com, I applaud AIG for their innovative approach in bringing the excitement of rugby to fans worldwide. The Haka 360° Experience demonstrates the power of technology to create immersive and unforgettable moments. We're excited to see how this virtual reality activation enhances the Rugby World Cup experience for fans. Cheers to AIG for pushing boundaries and elevating fan engagement!

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