BrandArena: AS Roma launch its Chinese WeChat account

Tuesday 26 January 2016

AS Roma launch its Chinese WeChat account

Italian football club AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.

The new Chinese-language social media account follows the launch in February 2015 of an official presence on the Sina Weibo platform.

With 650 million monthly active users in the world, including more than 550 million Chinese users, WeChat is the top social media platform in China and one of the biggest in the world.

“Roma has a very passionate fan base in China and it’s growing every month,” claims Li Lilian, AS Roma’s social media manager in China. “The club also attracted a lot of new admirers in China when the players wore a shirt with a greeting to fans in China just before Chinese New Year in 2015. We hope the new WeChat account will allow Roma fans to feel closer to the club.”

The new partnership comes at an interesting time in football club and fan interaction with fellow football giant Liverpool announcing a deal with messaging service Skype earlier in January.

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