BrandArena: #SpiritofLagos Citizen Awards website goes live

Monday 18 May 2015

#SpiritofLagos Citizen Awards website goes live

Thumbs up to Bluegrass Digital, Playhouse Communication and Spirit of Lagos teams on this timely initiative! 

Lagos, the most populous city in Nigeria, the second fastest-growing city in Africa and the seventh in the world, has debatably been "working" not just because the government has been working but rather due to the co-operation and contributions of stakeholders over the last two decades.

With the aim of rewarding those citizens quietly doing extraordinary work in their communities, the Bluegrass team and Playhouse Communication, was recently tasked with creating an interactive website for the Spirit of Lagos Citizens' Day Awards 2015.

The Bluegrass team has a secure footprint in Nigeria, with offices in Lagos and a long standing relationship with both the Playhouse and Spirit of Lagos teams, having previously delivered the Spirit of Lagos website.

Spirit of Lagos is an attitudinal change campaign (Similar to the Lead SA initiative in South Africa) which aims to restore and uphold a positive attitude towards the city and its neighbours.

The inaugural Citizens' Day Awards will be held on Wednesday, 27 May 2015. The website, that went live recently, will allow users to vote efficiently for nominated citizens and share this interaction on social media platforms to encourage further votes.

"We are very proud of the steps that Spirit of Lagos is making as a movement and the Citizen's Day Awards is a great example of this growing positivity. Bluegrass continues to satisfy our digital needs and we continue to be impressed by both their technical skills and their enthusiasm for our projects," Says Tolu Onile-Ere, MD at Playhouse Communication.

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