BrandArena: Ghanaian Agya Appiah Bitters Berth in Nigeria

Monday 18 May 2015

Ghanaian Agya Appiah Bitters Berth in Nigeria

The population of Nigeria coupled with the increasing demand for herbal brands have made great market for many Ghanaian ready-to-drink (RTD) bitters, following the massive success of the herbal mixture brand, Alomo Bitters.

Another Ghanaian ready-to-drink (RTD) bitters, AgyaAppiah Bitters has formally launched its presence in Nigeria, hoping to penetrate and succeed into an already proliferated Nigerian market.

Agya Appiah Bitters was introduced to a cross section of the media at a special launch held in Lagos recently.

Speaking at an event organised to the unveil the brand, the Acting Chief Executive Officer, AgyaAppiah Bitters Ltd, Mr. Andrews Akolaa, said the introduction of the new product was to reinvigorate and fill the gap in the Nigerian bitters market by providing it with the purest and most natural blend of alcoholic bitters currently being enjoyed in other markets in the region and other parts of the world.

He further added that the bitters manufacturer has always maintained its stance on doing things uniquely from other brands to distinguish them from the crowd.

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