BrandArena: Samsung Electronics Extends Marriage With World Surf League

Monday 18 May 2015

Samsung Electronics Extends Marriage With World Surf League

Samsung Electronics and the World Surf League (WSL), formerly known as the Association of Surfing Professionals (ASP), announced on May 14 to extend their partnership for a multi-year term.

The length of the multi-year deal has not been disclosed.
WSL is supported by Samsung Electronic. Image credit:
As part of the renewed partnership, Samsung will sponsor both the men’s and women’s Samsung Galaxy WSL World Championship Tours taking place around the globe.

Building on the award winning “Everyday is Day One” campaign launched in 2014, Samsung and the WSL will once again work closely to develop compelling content for surf fans around the globe. These initiatives will include both long form and short form content showcasing the best of the WSL and Samsung Mobile technology.

“We are excited to extend our partnership with WSL as part of our mission to inspire athletes to spread their passion and dedication through our technology,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “Together, we plan to develop meaningful programs that integrate our mobile technology – including the world’s most advanced smartphone, the Samsung Galaxy S6 – to honor the athleticism, adventure and unique culture of this passionate sport.”

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