BrandArena: PZ Scores Hat Trick in Manchester City partnership

Wednesday 27 May 2015

PZ Scores Hat Trick in Manchester City partnership

English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.

The three years partnership deal will run for three years, from 2015-16 to 2017-18.

In a release by the club, the Manchester-based business will activate the partnership through its local brands in Nigeria – Premier, Olympic and Robb.

PZ Cussons’ customers will be given the opportunity to win a number of exclusive VIP match-day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.

Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. “We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”

Tim Perman, group category and brand director of PZ Cussons Plc, added: “PZ Cussons is proud to be partnering with Manchester City FC in Nigeria. There is a great fit between our brands in terms of heritage, values and a desire to win. “We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love”.

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