BrandArena: Nike Opens Europe’s First Women-only Store in London

Wednesday 27 May 2015

Nike Opens Europe’s First Women-only Store in London

London’s iconic shopping street, 33 King’s Road berthed Nike's first women-only store in Europe.

Nike has been working to boost its revenue by going after the women’s athletic wear market. Part of its plan goes into effect as its first Nike Women store just opened in London.

King’s Road is the third women’s only store for the brand; Nike opened locations in Shanghai, China and Newport Beach, California late last year.

Nike King’s Road offers consumers bespoke services such as pant hemming, gait analysis and bra fitting.  Consumers can also get advice on the best products for individual running techniques and training programmes.

The store will create a fitness hub in the King’s Road community with free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store allows visitors to reserve spots at all Nike running and training sessions held by Nike across London.

Nike King’s Road is located at 33 King’s Road, London, SW3 4LX. It is open Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 12 to 6pm.

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