BrandArena: Tigo Ghana Introdcues ‘Tigo Big Six’ Offer

Wednesday 11 March 2015

Tigo Ghana Introdcues ‘Tigo Big Six’ Offer

Tigo has introduced a new offer called “Tigo Big Six” to give new customers the freedom to do more on social media channels and to make the internet accessible to all.

The Big Six offers new customers free data on registration on to the Tigo platform, including 100MB to browse the internet for seven days; unlimited music from Deezer for 15 days; and 200 per cent bonus on all top-up using Tigo vouchers.

Other benefits to users include a 300 percent bonus on all weekly and monthly internet packages; 300 per cent bonus top up using Tigo Cash; and free Tigo No. 1 for 30 days.

The Tigo Big Six is for only new customers, including those who buy new SIM and those who port in from other networks.

The bonus talk time can be used to make calls to other Tigo lines, local networks and international lines.

The Acquisition Manager for Tigo, Ama Daaku, said at the press launch that the bold offer will give customers value for money, without restrictions to particular digital or social media channels.

“Beyond giving customers the freedom to cherry pick and choose the social media channels they want, we are giving them bonus on all talk time to keep them connected,” she said.

The Head of Mobile at Tigo Ghana, Tara Squire said, ‘Tigo Big Six’ was designed based on customer needs and behavior pattern. “An in-depth analysis of our customers indicated consistent use of digital platforms including Instagram and Twitter. Customers also wanted to roll over unused credit into the subsequent month,” he said.

“This welcome offer enables customers to fully utilize all our digital products including unlimited music and Tigo Cash. My ‘Tigo Number 1’ for instance allow customers to register a particular number and get airtime to talk longer to that person,” he further explained.

Tigo Big 6 is for only new customers and this includes those who buy the SIM and those who port in from other networks.

Tigo Ghana was adjudged “Product of the Year” in 2014 at the Ghana Telecom Awards and Best use of Social Media Marketing Campaign of the Year.

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