BrandArena: Adobe Streamlines Mobile Marketing and App Development

Wednesday 11 March 2015

Adobe Streamlines Mobile Marketing and App Development

At Adobe Summit, Adobe's annual Digital Marketing conference in the U.S., Adobe yesterday unveiled significant enhancements to Adobe Mobile Services that include a fully integrated mobile app framework.

Mobile Services is a Core Service in Adobe Marketing Cloud that dramatically simplifies the complete mobile app lifecycle — from app development and user acquisition to app analytics and user engagement.

It is the most complete solution in the industry and the first of its kind designed to eliminate marketers’ dependence on an array of disjointed point solutions, instead offering an integrated approach for developing and managing apps. To complement Adobe Mobile Services, Adobe enables customers to tap into its partner ecosystem to add functionality to their apps.

The company extended its group of partners today by adding six top app technology providers, who are integrating their tools into the mobile app framework.

“Adobe Digital Index data shows a new record in the use of mobile devices and yet, building a successful mobile app experience today remains a mystery for many marketers,” said Matt Asay, vice president, Mobile Strategy at Adobe. “They struggle to synthesize a myriad of different mobile tools that address very specific needs. With Adobe Mobile Services, we will dramatically simplify this process, making it easy for marketers to build and optimize their apps.”

The mobile app framework in Adobe Mobile Services brings together leading app technologies across Adobe Marketing Cloud including Adobe Experience Manager Apps, Adobe PhoneGap Enterprise, Adobe Analytics – Mobile Apps, and Adobe Target.

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points.

1 comment:

  1. I am very impressed with your mobile app development. Coding, designing, application management, troubleshooting, monitoring updates and potential security threats, and providing end-user support are typical responsibilities of an application developer. They may also be in charge of some project management tasks while developing a new application.