BrandArena: MTN Nigeria's Ojutalayo to lead Group's SME focus

Wednesday 11 March 2015

MTN Nigeria's Ojutalayo to lead Group's SME focus

MTN Group says it has appointed Omotayo Ojutalayo as GM for Small and Medium Enterprise Channels within its Enterprise Business Unit, effective immediately.

Ojutalayo joins from MTN Nigeria, where she was a senior manager responsible for the SME customer segment.

With the appointment, MTN aims to ensure greater focus on the SME segment at a Group level, the mobile operator said.

She will oversee MTN’s strategic and go-to-market approach for the SME customer segment. Ojutalayo will work closely with enterprise business counterparts in MTN’s operations to provide support and ensure successful implementation of the SME value propositions.

“Small and medium enterprises are a key segment of our customers. We recognise the important role which they play in the local economies of our markets. Thus, we believe that MTN has an opportunity to further aid development in the countries where we operate, by using technology to enable SMEs to grow. This is in line with our purpose to enable and inspire the growth of enterprises in emerging markets. Through the development of this new area, we will ensure there is greater focus on the technology needs of SMEs,” says Mteto Nyati, MTN Group Chief Enterprise Officer.

Nyati says Ojutalayo brings valuable experience and skills to her new role. “As an internal appointment, Ojutalayo is well versed on our business. She has also been working in our Nigerian operation for over four years, with a special focus on the SME segment.”

Her appointment follows other key appointments within MTN’s Enterprise Business Unit in recent months, aimed at better addressing the needs of enterprise customers.

Ojutalayo has been working in MTN’s Nigerian operation for over four years, with a special focus on the SME segment, particularly in sales and business development, and holds an MBA degree from the University of Lagos.

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