BrandArena: Legend Celebrates International Quality Award

Saturday, 15 September 2012

Legend Celebrates International Quality Award

For meeting international quality standards which has made it the toast of stout consumers in Nigerian, Legend Extra Stout - the premium stout from the stable of Nigerian Breweries Plc - has received the prestigious Gold Quality Award at the 51st Monde award ceremony held recently in Athens, Greece. And true to its style of always putting its consumers first, the brand held an elaborate celebration party at the Nightshift Coliseum to officially present the award to the consumers and other stakeholders.

Speaking at the event, Mr. Walter Drenth, Marketing Director of Nigerian Breweries said that, every time Legend calls, it does so to share and celebrate good news. “You are all living witnesses to the tremendous strides the Legend brand has made over the years, establishing itself as a Real stout on many counts and refreshing its outlook uniquely. Over the past 20 years, the Legend brand has continued to position itself as a credible choice of stout, full brewed,  the way an original stout should - giving Legend the credibility to be called the ‘Real Deal,’ - a sincere proposition that has sustained the brand s’ growth since the re-launch and acceptance in 2009.”

He reminded the consumers that the campaigns at the re-launch further rides on the brands’ real brewed positioning with emphasis on the production processes considered desirable for a real stout. This innovation, according to him, has had a tremendous positive impact on the brand’s volume, market share and overall equity.

“Today”, Drenth added “Legend has an unprecedented story of being the fastest growing stout brand in the Nigerian stout market, extremely outclassing others in the category. Thanks to the loyal consumers for their patronage and steadfastness. I have no doubt that you are aware of our high performances over the years both in blind tests and several other testimonies from consumers; Legend has remained remarkably unique in taste and quality.”

Averagely, No less than 3000 products, coming from over 80 different countries, are usually tested each year in the following categories: Spirits & Liqueurs, Beers, Waters & Soft Drinks, Food Products Chocolates & Confectionery, Cereal Products, Diet & Health products, Cosmetics & Toiletries.

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