sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Western Union Unveils New Education Initiative around UEFA Europa League to Deliver One Million School Days

Saturday, 15 September 2012

Western Union Unveils New Education Initiative around UEFA Europa League to Deliver One Million School Days

Western Union and football star Patrick Vieira unveil PASS around UEFA Europa League to deliver one million school days.
The Western Union Company, a leader in global payment services and new Global Partner of the UEFA Europa League, and the Western Union Foundation, today announced they will turn every successful pass in this season’s competition into funding to support one day’s education for young people around the world.

Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.

“According to UNESCO1, 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”

The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations (NGOs), with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.

“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.

“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.

Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.

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