BrandArena: P&G Nigeria receives US Corporate Excellence Award

Tuesday, 24 January 2012

P&G Nigeria receives US Corporate Excellence Award

Procter & Gamble’s (P&G) efforts in realizing its purpose of touching and improving the lives of Nigerian consumers was recognized today by U.S. Secretary of State Hillary Clinton, who presented P&G Nigeria with the prestigious U.S. Secretary of State Award for Corporate Excellence (ACE) for 2011. Bob McDonald, President and Chief Executive Officer of Procter & Gamble Company received the award at a ceremony held in Washington D.C. on January 18, 2012.

P&G received one of two awards at the ceremony. One presented to a multinational, and the other presented to ‘small to medium-sized enterprises’ (SME’s).

In her opening statement at the award presentation ceremony, Hilary Clinton, the US Secretary of State said, “We are honoring these two companies because they have had an exceptional impact in giving back to the communities where they do business. They are setting the highest standards for corporate social responsibility. They are showing the world that it is indeed possible to do well by doing good”.

P&G was nominated by the US Embassy in Nigeria as well as Pakistan for this award and was shortlisted in November 2011 amongst 11 companies globally. P&G is the first company to win for programs in two countries i.e. Nigeria and Pakistan.

According to US State Department, P&G Nigeria was recognized for the company’s corporate and brand CSR program under the ‘Live, Learn and Thrive’ platform, to improve local communities’ water supply through education and purification technology; provision for a safe and healthy working environment; supporting the health and well-being of new and expectant mothers and children through mobile clinics; and innovative educational programs for teenage girls.

While talking to the audience at the ceremony, Bob McDonald said, “P&G’s Purpose as a Company is to touch and improve lives, now and for generations to come. Our Purpose guides and inspires everything we do. For 175 years our Purpose has focused us on finding ways to make people’s everyday lives a little better. We improve lives with our brands, with our business growth, with our employee programs and with our social responsibility efforts. When we improve lives, we grow our business and by growing our business we are able to improve even more lives. It is a virtuous cycle and entirely congruent.”

Manoj Kumar, the Managing Director for P&G West Africa joined the ceremony virtually from the US Consulate in Lagos. “P&G Nigeria is honored and humbled by this award that is focused on improving lives” said Kumar. ‘This is the core of our purpose as a company and we are very fortunate to work with strong partners who share this vision – our distributors, agencies, suppliers and non-profit organizations such as Sponsor a Child, Society for Family Health and Adolescent Health and Information Projects (AHIP). Together, these organizations have implemented and are indeed still delivering truly excellent work that brings our purpose to life everyday in Nigeria.”

Since its establishment in Nigeria in 1992, P&G has invested millions of dollars in fixed capital including a Plant in Ibadan, Oyo State where its products Pampers diapers, Ariel detergent, Always sanitary pads, Vicks throat drops and Bonux Detergent are manufactured. Making up over 85% of P&G products sold in Nigeria, these brands have grown to become leading household names in Nigeria.

It has gained significant recognition in Nigeria. Over the past year, the company won the prestigious SERA award for Best Company in Child-Focused CSR 2011, Best Company in Corporate Social Responsibility 2011 awarded by Institute of Brand Management of Nigeria and the Conglomerate Employer of Choice 2011 award by Multi-Talent Heritage.

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