BrandArena: Foraco Engages Fleishman-Hillard as Communications Agency of Record

Tuesday, 24 January 2012

Foraco Engages Fleishman-Hillard as Communications Agency of Record

Foraco International SA, a leading global provider of diversified drilling services, announced today it has engaged Fleishman-Hillard, one of the world’s leading strategic communications firms, to partner in the development of a communication strategy to communicate relevant company news to key stakeholders.

“Foraco is a company that operates on the founding principles of integrity, innovation, and involvement,” says Daniel Simoncini, Chairman and CEO of Foraco. “We have a long history of high performance, our employees do outstanding work and are an incredibly talented, yet our achievements have not yet been widely shared.

This year marks our 50th anniversary; this is the perfect time to share our achievements and celebrate Foraco’s contributions to the drilling industry.” Foraco was founded in the early 1960’s and has grown both organically and through acquisition by proving itself as an industry leader in drilling for the mining sector.

“We made the decision to engage Fleishman-Hillard not merely to highlight Foraco’s work but to raise awareness of the drilling industry and the intricacies of this business,” says Jean-Pierre Charmensat, Vice-CEO and CFO of Foraco. “The business of drilling is absolutely crucial to a successful mining project, and it’s rewarding work for our employees because they really have the opportunity to demonstrate their highly diverse and sophisticated skill sets.”

Fleishman-Hillard’s mandate will cover Foraco’s key regions and will focus on internal and external communications. The company will be appearing at this year’s Prospectors & Developers Association of Canada (PDAC) Convention March 4th to 7th, 2012 where Mr. Simoncini, Mr. Charmensat, and their team will be sharing company news in more depth.

“From pioneering new technology, to providing fresh water for communities in need, to investing in a strong and stable workforce, Foraco is more than just a drilling company,” says Bill Walker, General Manager of Fleishman-Hillard Toronto. “We are excited to help share the rich history, current projects, as well as communicate

Foraco’s plans for the road ahead, and reshape what a drilling company means in the eyes of its stakeholders.”

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