BrandArena: Etisalat Nigeria Clinch Most Impactful Retail Design & Merchandising Award

Tuesday 24 January 2012

Etisalat Nigeria Clinch Most Impactful Retail Design & Merchandising Award

Etisalat Nigeria, has emerged winner of the ‘Most Impactful Retail Design and Merchandising’ award at the MarketingWorld Awards (MWA) organized by Nigeria’s respected marketing magazine, MarketingWorld recently at the External Ball Room of the Federal Palace Hotel, Victoria Island Lagos.

According to Chief Commercial Officer, Etisalat, Nigeria, Mr. Wael Ammar: “This award is a direct reflection of our company values which centers on customer satisfaction, innovation, quality of service and operational efficiency. We are constantly working to improve our service and customer experience in all our operations. This award is yet another testimony to Etisalat’s pioneering status among other operators and the success of our business strategy in meeting customer needs and exceeding their expectations.”

Charles Ogunwuyi the Etisalat Director of Retail Sales, Etisalat Nigeria offers the highest levels of convenience for customers through all of its retail and customer care operations. Some of these include state of the art shops across the country and other mobile point of sales activities interfacing with customers at their various locations. The Etisalat “Experience Centres” are designed with its signature green colors contrasted against a black background to give a clean and crisp look. The nature themed designs which are major components of the Etisalat Experience Centres are also introduced to accentuate the general look and feel of the shops.

These designs and unique features enhance Etisalat’s offerings of the latest products and services in the market and give customers an unparallel retail experience.

MarketingWorld Award aims to highlight brands that deliver a full spectrum of maintaining the highest standard of quality, exemplify creativeness, developing a corporate culture and providing positive benefits that exceeds customers and stakeholders’ expectations.

The award organized in three categories included; Organization Awards, Award for Brand Excellence, and Individual Awards highlighting the importance of each key player in the marketing arena in Nigeria. Up to 25 winning brands were recognized and awarded prizes, plaques and certificates. The MarketingWorld award also boasts of judging panels consisting of top-level industry, professionals specific to the brand, marketing and communication industry.

The ‘Most Impactful Retail Design and Merchandising’ award complements other titles that Etisalat Nigeria has won in just three years of operations in the country. Awards which include ‘Brand of the Year’, ‘Best Telecom Customer Service’ Telecom Innovations Company of the Year, ‘Most Innovative Corporate Social Responsibility Company’, ‘Catalyst for change’ among others.

Etisalat Nigeria with a subscriber base of over 10 million customers is one of the 18 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 135 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.

No comments:

Post a Comment