The 2016 Games concluded in Rio de Janeiro on Sunday, with the IOC reporting more media coverage than ever before, with record numbers for television and digital broadcast hours.
Digitally there was 218,000 hours of coverage, which the Olympics body said was more than ever – “nearly double TV and 2.5 times more than London 2012”.
More than 9 million hours of content also streamed on the Olympic Video Player, with up to 1 million daily unique viewers for live streaming and on-demand video.
The IOC reported a significant rise in digital coverage compared to London 2012, with 218,000 hours versus 81,500 hours. It added that it anticipates half the world’s population will have watched at least some coverage of the Games, including more than 90 per cent of the television audience in host nation Brazil.