LG Electronics Nigeria has announced the launch of Make Life Good, a new reality television series created in partnership with MultiChoice and set to premiere on Africa Magic on 13 June.
The original series moves beyond conventional advertising by highlighting the transformative role technology can play in strengthening communities and improving lives across Africa. Centred on gratitude and the spirit of Ọmọlúàbí, the programme focuses on meaningful human connections and social impact.
Hosted by renowned television personality Jessica Dlamini, Make Life Good follows six accomplished Africans as they partner with LG to recognise and support organisations and community leaders dedicated to helping vulnerable people. The featured achievers include mountaineer Saray Khumalo, former footballer William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi, Pan-African public relations executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.
In each episode, one of the achievers secretly plans and executes a facility makeover within 24 hours for a selected organisation. The transformations are designed to address practical challenges faced by volunteers and beneficiaries while improving the spaces they rely on every day.
The initiative underscores LG Electronics’ commitment to driving positive change across Africa by combining innovative technology with community-focused support. Through a series of rapid facility upgrades in different locations, the company aims to enhance daily experiences and create more efficient, functional environments.
The makeovers incorporate LG’s latest technologies to improve cleanliness, efficiency and overall usability. Community kitchens and food preparation centres, including LIV Lanseria and Botshabelo Babies Home, are equipped with advanced refrigeration and dishwashing solutions to support large-scale feeding programmes. Youth development hubs and training centres receive cutting-edge televisions and audio systems to enrich learning and entertainment experiences, while sports programmes benefit from laundry solutions designed to maintain equipment and uniforms for young athletes.
“At LG, our 'Life’s Good' philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”
Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explained the vision behind the initiative: “The 'Life’s Good' philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Africa Magic and these incredible achievers allows us to move beyond product specifications. We are celebrating the authentic stories of Nigerians who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of hope every single day.”
The programme is expected to provide participating organisations with improved facilities, enabling them to expand their impact, serve more people and continue their work with greater dignity and effectiveness.
“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE & Head of Unscripted Content at MultiChoice. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”
Make Life Good will air on Africa Magic Family from 13 June at 5:30pm, with repeat broadcasts scheduled on Mondays and Thursdays at 4:00pm.
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