LG Electronics (LG), a leader in AI-powered home solutions, has unveiled plans to accelerate growth across emerging markets, with a strong focus on the Middle East and Africa (MEA), at LG InnoFest 2026 MEA in Abu Dhabi. The company also highlighted opportunities in Latin America and Asia as part of its broader global growth strategy.
The event brought together more than 250 B2C and B2B partners, alongside media representatives from across the MEA region. It served as a platform for LG to outline its strategic direction, share its market outlook and reaffirm its ambition to lead the premium segment through advanced technology and product innovation.
At the exhibition, LG showcased a wide range of AI-enabled home appliances designed to enhance everyday living. Demonstrations included washing machines that optimise wash cycles based on load weight, fabric type and level of soiling; refrigerators that automatically adjust temperature settings according to usage patterns; and air conditioners that respond intelligently to real-time room conditions.
The company also highlighted its premium TV portfolio, including the ultra-thin Wallpaper OLED TV with True Wireless technology. Powered by AI, LG’s televisions deliver improved picture quality and sound, while offering personalised content experiences through the continually evolving webOS platform.
These innovations reflect LG’s ambition to build a seamless smart home ecosystem that adapts to users’ lifestyles. Central to this vision is the concept of the “Zero Labor Home”, where automation reduces the burden of household chores and frees up time for more meaningful activities.
Looking to broaden its appeal across the region, LG announced plans to expand its MEA product portfolio with additional mid-range and entry-level offerings. The company will introduce products tailored to local preferences, including top freezers, chest freezers and twin-tube washing machines, while also growing its range of built-in kitchen appliances to suit diverse housing types and lifestyle needs.
Amid intensifying competition, LG stressed the importance of strengthening both sales and after-sales service through market-specific insights. The company reaffirmed its commitment to localised service excellence via its “Our Promise” initiative, which adapts service programmes to the expectations and requirements of individual markets.
“LG InnoFest 2026 MEA provided an opportunity to share how we are approaching innovation and growth in this region,” said Phil Jung, region representative of LG Electronics’ Middle East and Africa Region. “By combining AI-enabled technologies with a deeper understanding of local needs, we aim to deliver solutions that are practical, relevant, and valuable for consumers across the MEA region.”
Through continued investment in product development, local partnerships and service infrastructure, LG aims to deepen its footprint in the MEA market and reinforce its position as a trusted premium brand.
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