Premier League side Everton has appointed U.S.-based agency Range Sports to secure new front-of-shirt and training kit sponsorship deals ahead of the 2026/27 season.
The move comes as the club prepares to replace its current main shirt sponsor, online casino brand Stake, in line with the Premier League’s upcoming ban on gambling companies appearing on the front of team shirts. Everton is one of 11 clubs affected by the new policy.
Everton selected Range Sports after a competitive pitch process that attracted several leading international sports marketing agencies to Liverpool. Range was represented during the process by co-President Greg Luckman and Head of Partnership Sales Flint Reilly. Notably, Reilly previously worked at Fenway Sports Group, where he managed commercial sales for Everton’s Merseyside rivals, Liverpool FC.
The Toffees’ existing deal with Stake is reportedly valued at over $13.2 million (£10.8 million) per year, placing it around the Premier League’s median range. However, the club is expected to command a higher figure in future negotiations, particularly following the completion of its new riverfront stadium, Hill Dickinson Stadium, and a recent ownership change that saw The Friedkin Group acquire the club in a deal worth more than $528.9 million (£432 million).
Founded just three years ago, Range Sports has grown rapidly through the acquisition of eight agencies, now employing 50 staff across 10 departments and five U.S. offices. Under Reilly’s leadership, the firm launched its partnership sales division in 2024 and has since represented major clients including the New Orleans Pelicans, Shaun White’s Snow League, Gotham FC, and League One Volleyball.
In global football, Range recently brokered a sponsorship deal between Manchester City and fintech company Veritran, strengthening its position as a fast-rising player in international sports partnerships.
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