Visa Introduces Affluent Rewards Program for Premium Cardholders in Nigeria

Visa has launched the Visa Affluent Rewards Program in Nigeria, offering premium cardholders access to exclusive lifestyle benefits tailored to their tastes and ambitions. The program, the first of its kind in the country, provides a curated range of rewards, privileges, and experiences across fine dining, fashion, wellness, and staycations.

Designed for Visa Infinite, Visa Signature, and Visa Platinum cardholders, the initiative is aimed at affluent Nigerians who value exclusivity, quality, and convenience while staying connected to their local culture. With partnerships across leading Nigerian merchants, cardholders can enjoy discounts at top restaurants, high-end shopping outlets, spa retreats, and hotel packages.

Andrew Uaboi, Vice President & Cluster Head, Visa West Africa, described the program as a response to the evolving needs of premium consumers. “Affluent Nigerians are sophisticated, globally connected, and proud of their local heritage. They want programs that not only match international standards but also speak to their everyday lifestyle in Nigeria. The Visa Affluent Rewards Program aligns with our broader strategy to connect cardholders to experiences that matter, driving meaningful impact in the way they pay, and enjoy life. By partnering with leading Nigerian merchants, we are delivering tailored offerings that bring lasting value to our premium customers while reinforcing Visa’s role as a trusted lifestyle partner,” he said.

The launch seeks to address long-standing gaps in the premium segment, such as the lack of locally relevant rewards and personalised services. By localising benefits, Visa aims to foster loyalty among Nigeria’s most discerning consumers, deepen domestic card usage, and strengthen its position in the premium payments market.

Participation in the Visa Affluent Rewards Program is open to Visa Infinite, Visa Signature, and Visa Platinum cardholders issued by partner banks in Nigeria. Eligible customers can register via visaoffers.razorpay.africa to explore the full range of rewards. Non-cardholders can apply or upgrade through participating banks to gain access to the exclusive lifestyle experiences.