BrandArena: Google Pixel Signs Long-Term Deal as Official Mobile Phone Partner of Arsenal and Liverpool

Thursday 10 August 2023

Google Pixel Signs Long-Term Deal as Official Mobile Phone Partner of Arsenal and Liverpool

The Premier League (PL) clubs, Arsenal FC and Liverpool FC (LFC) have signed long-term agreements with Google Pixel. The two English Premier League football clubs have designated Google Pixel as their official mobile phone partner under this new agreement.

Pixel will work with both clubs' men's and women's teams to use AI-powered technology to bring spectators closer to the game.

This will include exclusive content as well as a tech-driven experience, with the device utilising Google's AI-enhanced camera technology to enhance fan experiences at Anfield, Emirates Stadium, Meadow Park, and Prenton Park, as well as for those watching at home.

In the first year of the agreement, Pixel will engage with Liverpool FC to build its first dedicated women's football programme on YouTube, as well as partner with Arsenal FC to broadcast unique pitchside videos of every home Premier League and Women's Super League game. Furthermore, both clubs will work with Pixel to develop a 'Pitchside, Presented by Pixel' multimedia series.

The clubs will also collaborate with Google on Pixel FC, a group of specialised women's football video creators announced before of the Women's World Cup. Pixel FC members will receive 'long-term help' from Pixel during the 2023-24 season, including exclusive access, training, resources, and investment.

Eileen Mannion, Vice President of Marketing at Google UK, said, “We are thrilled to partner with Arsenal and Liverpool football clubs. As their official mobile phone partner, Google Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football. We will also work with both clubs to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.”

Juliet Slot, Chief Commercial Officer at Arsenal Football Club, said, “Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this. This is a first for us and will bring supporters much closer to the action through high quality content. This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere. I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.”

Ben Latty, Commercial Director at Liverpool Football Club, commented, “We are incredibly proud to be announcing this Partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only Partnering with the biggest and most exciting brands, but that the brands we are Partnering with allow us to offer something of real value to our supporters. We are looking forward to seeing how over the course of the Partnership we will work together to give fans of our men’s, and women’s first teams exclusive content and experiences that will bring them closer to the game they love.”

The defending champions will kick off their new season against Burnley FC, while the Gunners will face Nottingham Forest on Matchday 1.

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