BrandArena: Mouka At 60, Restates Commitment To Quality Brands And Market Share Leadership

Tuesday 22 October 2019

Mouka At 60, Restates Commitment To Quality Brands And Market Share Leadership

Mouka, the nation’s leading mattress and other bedding products manufacturer signaled off activities marking its 60th anniversary in Nigeria on Monday, restating its commitment to quality products in order to maintain its market share leadership.

Mr. Raymond Murphy. Managing Director/Chief Executive Officer, CEO of the company explained to journalists in Lagos that “the last 60 years has been a long and successful journey for Mouka,” adding that the company has built an enduring brand in the last six decades.

He described Mouka as a truly indigenous company as it is staffed by about 801 employees, with him being the only expatriate.

The company, he stressed, also has over 300 distributors, some of whom are second generation distributors who have been with the company for over 40 years. Murphy also praised the shareholders of the company for giving quality and wholesome support to the company over the years.

“This is a big milestone for us. At 60, we are the market share leader in the foam and beddings sector. Recent research, according to some marketing professionals whom I met on my last trip to Dubai also attest to the fact that Mouka is not only the leader in Nigeria, but also in Africa and the Middle East,” he said.

L-R: Mr. Femi Fapohunda, Chief Operation Officer, (COO), Mouka Limited; Dr. Chris Okafor, National Secretary, Association of Clinical and Academic Physiotherapists of Nigeria; and Mr. Raymond Murphy, Managing Director/Chief Executive Officer, Mouka Limited at the media briefing on the Mouka’s 60th anniversary in Lagos on Monday.
Ahead of the 60th anniversary, Mouka, was last week, endorsed by the Nigeria Association of Orthopaedic Manual Therapists (NAOMT).

The endorsement comes on the back of consistency in quality delivery and innovative mattress production, which have characterised the brand’s market path in Nigeria.

National President of the association, Dr. Onigbinde Ayodele, described the endorsement of Mouka as an offshoot of a detailed assessment of the brand’s orthopaedic mattresses.

Before the endorsement, It has also been a harvest of laurels for Mouka. For instance, the foremost foam manufacturing company, was last month recognized by the National Employers Consultative Association (NECA) for safe work environment.

This is anchored on its 2018 Occupational Safety and Health (OSH) audit exercise following what the Association described as an exceptional performance by the indigenous manufacturer.

Before the NECA recognition, the foremost indigenous mattress and foam products manufacturer, has been recognised twice by the London Stock Exchange Group (LSEG), in the group’s Companies to Inspire Africa report.

Mouka was listed in the – LSEG’s companies to Inspire Africa2019 report after it made the 2017 inaugural edition. Speaking, Chief Executive Officer, Mouka, said the foam company had to work earnestly to consolidate its performance in the sector to make the list of companies to inspire Africa for the second consecutive edition.

To be included in the list, companies need to be privately held, and show an excellent rate of growth and potential to power African development.

Mouka was recognised alongside 360 companies from 32 countries across the continent represented in this year’s report, boasting an incredibly impressive average compound annual growth rate of 46 per cent, up from 16 percent in 2017.

The foundation for Mouka was laid 60 years ago in the historic city of Kano when the scion of the Faiz Moukarim family started the Moukarim Metalwood factory to manufacture furniture and iron beds.

Since then, Mouka has gone into manufacturing of foam and spring mattresses, as well as other bedding products at its three production facilities across Nigeria.

The company has also developed an extensive distribution network with more than 1,000 branded sales outlets nationwide.

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