BrandArena: The Heart of LaLiga Undergoes Colour Change in bold Pink Alert Switch

Tuesday 22 October 2019

The Heart of LaLiga Undergoes Colour Change in bold Pink Alert Switch

PUMA and LaLiga unveil the new official matchball, which features a magical pink colour

The ball retains its technical details: improved aerodynamics, resistance to the graze and wear and tear, better durability and higher performance levels, whilst its striking pink colour becomes the standout feature and goes to show that anything is possible in football

The new ball will be used across all LaLiga Santander and LaLiga SmartBank fixtures from Friday 25 October.

Following the unveiling of the first official PUMA matchball back in June, the time has now come to reveal the new ball that will be used in the LaLiga Santander and LaLiga SmartBank games played between 25 October 2019 and 23 February 2020.

LaLiga is pure magic and PUMA has designed a change in colour to the heartbeat of the competition that reflects how the magic gets under way from the very moment the ball starts rolling. Under the slogan of 'Redibujamos LaLiga - Repainting LaLiga', the sports manufacturer presents a design that features an eye-catching colour change.

The ball retains the innovative 18-panel heat sealed structure from the previous design, which is similar to that of a golf ball and guarantees a straight path and better consistency in the shot. The bigger panels allow a better connection with the sphere. Meanwhile, the incorporation of an additional POE foam layer improves the touch and increases the sensitivity, which results in a firm touch and an improved rebound consistency.

The ball's 1mm Hi-Solid Dimple PU (San Fang) casing improves the aerodynamics and also provides high resistance to the graze and wear and tear, which creates a better overall performance level. This ball is a perfect sphere, guaranteeing reduced water absorption, and features a rubber air chamber with a PAL (Puma Air Lock) valve which assures excellent air retention. In short, this is a ball with explosive potential, just like the new colour of choice, the bold PINK ALERT.

PUMA ambassador and well-known football fan CRISTINA PEDROCHE was tasked with unveiling the ball at a colourful event that sought to convey all of the vibrancy and particularity of this new design, whilst afro trap band Afrojuice were on hand to provide the musical entertainment. Taking their places alongside Perdroche were PUMA-sponsored players Marc Bartra, Nolito and Santi Cazorla. Meanwhile, LaLiga Santander ambassadors, Fernando Morientes and Gaizka Mendieta, also took part in this amazing event held to unveil the new and striking LaLiga Santander and LaLiga SmartBank matchball.

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