BrandArena: Hugo Boss becomes official fashion partner of Inter Milan

Tuesday 3 September 2019

Hugo Boss becomes official fashion partner of Inter Milan

Luxury German brand Hugo Boss has signed a two year-deal with Italian soccer club, Inter Milan to become the club’s official fashion partner through to 2021.

The brand will supply all uniforms for the Nerazzurri’s players, coaches, directors and technical staff until the end of the 2020-21 season. Samir Handanovic, Milan Skriniar, Lautaro Martinez, Diego Godin and Danilo D’Ambrosio posed in Boss suits yesterday to celebrate the agreement.

Inter’s squad will wear Hugo Boss at official club events, including the Champions League. The range has been created exclusively for the team.

Alessandro Antonello, Inter’s corporate chief executive, said: “The partnership with Hugo Boss confirms Inter’s strategy of teaming up with brands of the highest calibre.

“Inter are the pride of the city of Milan, the global fashion capital. Both Inter and Hugo Boss have always been synonymous with innovation and ambition and we have no doubt that this will be a hugely successful partnership.”

Volker Herre, Hugo Boss managing director for southern Europe, added: “Inter are a legendary club and one of the most successful teams in the world. This is why they are the perfect partner for our brand and why we’re really happy about this excellent collaboration.”

Inter’s tie up with Hugo Boss makes it the latest addition to the brand’s sponsorship portfolio. The German luxury fashion house also has deals with top clubs including Real Madrid, Bayern Munich, Paris Saint-Germain and Tottenham Hotspur.

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