BrandArena: BIC ‘Shave, Play and Win concludes with Commitment to quality offering

Tuesday 3 September 2019

BIC ‘Shave, Play and Win concludes with Commitment to quality offering

In line with keeping up with the quality mark, leading manufacturer of disposable shavers BIC brands has re-affirms the brand promise with the just concluded third edition of shave, play and win campaign which produced over 40 winners nationwide.

Known for its affordable variants, which include BIC 1, Comfort 2, Twin Lady, and Flex 3’, the company has been in the market for over 70years.

The six weeks campaign, which ran across Nigeria, saw a number of activations including the set-up of viewing center that brought Nigerians together to cheer for the national team during the just concluded African Nations Cup tournaments. As part of the campaign, promotion activities took place across the country giving consumers a chance to win instant prizes of over 10,000 recharge cards and other gift items.

The final draw took place at the General Import & Distribution head office in Lagos, supervised and certified by the National Lottery Regulatory Commission, the Consumer Protection Council, and the Lagos State Lottery Board, and saw an impressive participation of 30,000 entries. The prizes that were won include LED television sets, DSTV explora decoders, mobile phones, tabletop, gas cookers, and rechargeable fans.

Speaking at the draws, BIC’s Business Development Manager for Nigeria, Mr. Adeyemi Ojo, said: “Our BIC ‘Shave, Play and Win’ campaign was created to underline BIC’s commitment to providing quality shaving solutions in addition to engaging and rewarding the loyalty of our consumers. As a company, we are always looking to excite our partners and our consumers through various touch points. We are delighted with the success that our ‘Shave, Play, and Win’ campaign continues to garner and by the overwhelmingly positive feedback and participation we had this year.”

In his own comments, Assistant of Enforcement Unit, National Lottery Regulatory Commission, Adeniyi Adeleke said that the draw was fair, transparent and gave equal chances to everyone that participated in the promotion.

Consumer Protection and Council Head of FCCPC, Susie Onwuka and Senior Legal Officer-Simisola Muniru from Lagos State Lottery Board (LSLB) commended BIC’s initiative and congratulated the company for staying true to its promises.

BIC has always worked to provide consumers with the best shaving solutions since 1975, offering technological innovations and ensuring product quality standards in manufacturing process. BIC products have been present in Nigeria since the mid-1960s and BIC Shavers are available within different segments and variants; men and women wet shaving, in single, double and triple blades with products such as BIC 1, BIC Comfort 2, BIC Twin Lady or BIC Flex 3.

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