BrandArena: A Symbiotic Relationship Between Music And Sports

Tuesday, 26 January 2016

A Symbiotic Relationship Between Music And Sports

FC Bayern Munich has announced a partnership with American-based earphone specialist Beats by Dre in the first sign the football giant is starting to focus on attracting the US Market.

Already partnering with FC Bayern’s superstar midfielder Mario Gotze, basketball star LeBron James, table tennis champion Serena Williams and Brazilian genius Neymar, the earphone brand will become the official headphones and speakers partner of the entire team.

Commenting on the partnership, Andreas Jung, Marketing Board Executive of FC Bayern Munich said "With Beats we have found an internationally recognised partner who understands the symbiotic relationship between music and sports like no other. Every day, our players demonstrate outstanding performance. Their mental preparation with music is just as important as their other professional training equipment. We are excited that headphones and speakers by Beats are now an integral part of the FC Bayern Munich team equipment.“

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