BrandArena: Discovery Networks Brings Id Xtra To DStv Subscribers

Friday 18 December 2015

Discovery Networks Brings Id Xtra To DStv Subscribers

Xtra, which will replace ID: Investigation Discovery when it launches next month, showcases the best in gripping stories and dramatic reconstructions of everyday people behaving badly, all filmed in a contemporary and stylish format. From desperate, deadly housewives to vengeful, murderous husbands, ID Xtra will depict intriguing and salacious real-life stories of passion, revenge, murder and desire to satisfy the most curious and inquisitive viewer.

“With its glossy reconstructions of real-life mysteries, ID Xtra will have viewers glued to their screens for hours at a time,” said James Gibbons, EVP & Country Manager, Emerging Business, Discovery Networks CEEMEA. “Mystery and suspense is one of the fastest growing genres within Pay TV and Discovery is in pole position, leading the category with a channel that has already been a proven success across CEEMEA. We are delighted to offer yet another high-quality channel to DStv’s subscribers.”

Featuring a selection of captivating content never before seen on DStv, ID Xtra will welcome a host of new faces including Emmy Award-winning talk show host Jerry Springer and his series Tabloid (weekdays, 7:20pm) which delves into the most shocking and bizarre stories to have made headlines in America.

This January alone, DStv Premium, Compact Plus and Compact subscribers can look forward to several brand new shows including; Do Not Disturb: Hotel Horrors (Saturday 9 January, 9pm) the intriguing series that goes behind closed doors to uncover the shocking crimes that happened inside hotels; Bad Blood (Sunday 24 January, 9pm) follows families driven apart by heinous crimes as they come together for the first time; and Mansions & Murders (Monday 11 January, 9:50pm) re-enacts the terrible crimes involving wealthy mansion dwellers.

ID Xtra is the latest channel from Discovery Networks CEEMEA and is available in more than 20 markets across the region. Appealing to the inquisitive viewer, the move builds on Discovery’s global success in this genre.  Since the new concept launched in the US in 2012, ID has grown from #50 network for women aged 25-54yrs, to #7 today, and it has the longest length of tune in of all television – cable and broadcast.

Look closer, the true story is never as straight forward as you think! Catch all the drama when ID Xtra launches on DStv on Tuesday 5th January.

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