BrandArena: SAP and City Football Group Take “The Beautiful Game” Into the Cloud

Tuesday 14 July 2015

SAP and City Football Group Take “The Beautiful Game” Into the Cloud

A market leader in enterprise application software, SAP SE and City Football Group (CFG) have announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch.

SAP will become the official “Cloud Software Provider” and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.

A variety of SAP solutions will be leveraged to enhance the fan experience in CFG team stadiums around the world, including an interactive digital insights wall at the Etihad Stadium that will bring real-time analytics and insights to fans attending matches. SAP and CFG will change the way that fans of CFG teams access and consume football data, allowing them to look at the game differently and understand it in the most relevant way.

“City Football Group is one of the most innovative and technology-driven football organizations in the world,” said Bill McDermott, CEO and member of the Executive Board of SAP SE in a statement. “We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while completely reinventing the fan experience.”

City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience. Another key element of the partnership will be the collaboration to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches.

Khaldoon al Mubarak, Chairman of City Football Group, commented, “This partnership is as important as it is broad, stretching across all entities within the City Football Group. In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation. Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful.”

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