BrandArena: Rolex extends Davis Cup partnership

Thursday 16 July 2015

Rolex extends Davis Cup partnership

Swiss watchmaker Rolex has extended its sponsorship of the Davis Cup ahead of this week’s tournament. The firm will now remain as the Official Timekeeper of Davis Cup through 2018.

“All of us at the ITF are very pleased that Rolex has decided to continue as an international sponsor of Davis Cup by BNP Paribas for an additional three years,” said ITF President Francesco Ricci Bitti.

“We have worked closely with them since 2007 and know that their values and ours are very close. Davis Cup has demanded the very best from the players over its 115-year history and this very much ties in with Rolex’s commitment to quality and heritage. We look forward to working with them to expand their position in Davis Cup and know that we have an excellent partner in Rolex.”

Rolex partnership with the Davis Cup began in 2007. This long-standing association reflects Rolex’s far-reaching commitment to tennis globally, spanning the sport’s calendar at the elite and amateur level.

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