BrandArena: Inaugural GRAMMY Park™ Celebration to hold in May 2016

Thursday 16 July 2015

Inaugural GRAMMY Park™ Celebration to hold in May 2016

The Recording Academy, the non-profit organization behind The GRAMMY Awards, has partnered with producer and developer of iconic destinations and visitor experiences, Upsilon Ventures, and the New York City Mayor’s Office to present GRAMMY Park™, a performing arts festival that will celebrate the rich musical diversity of New York City.

This first-time event will take place in one of New York’s most iconic locations, Prospect Park in Brooklyn, early May, 2016.

"As The Recording Academy recognizes musical excellence every year with our annual GRAMMY Awards, we also celebrate musical diversity year round through our many events and programs, and GRAMMY Park will do just that," said Branden Chapman, Executive In Charge Of Production & Chief Business Development Officer of The Recording Academy. "We're excited to offer the public the opportunity to experience music's many genres and share the cultural diversity of the GRAMMYs, and there is no better place to do this than the Big Apple."

"All year long Brooklynites and New Yorkers flock to Prospect Park to attend free concerts, get fit and stay healthy, and simply take in the beautiful scenery," said NYC Parks Commissioner Mitchell J. Silver, FAICP. "We look forward to working with The Recording Academy to provide visitors with another cultural opportunity to celebrate all things music and New York City’s diversity."

Over the course of five days, GRAMMY Park will provide New Yorkers and visitors from around the world with a unique opportunity to take a special musical journey, both on stage and behind the scenes. The event will feature live multi-genre concerts and will integrate intimate showcases, free community-based programming, and interactive experiences. In addition, there will be a daily line-up of engaging activities, productions and demonstrations presented by an exclusive lineup of marquee brands. A majority of the events will be free to the public, with tickets available at locations across the city.

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