BMW becomes Global Partner of the 35th America's Cup

Automotive manufacturer BMW has been announced as a global partner of the America’s Cup sailing event in a deal which will cover events leading up to and including the 2017 America’s Cup match.

BMW will be fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup, as part of the agreement. The BMW logo will be visible on turning marks on the race course, on the boat, the wingsail, and the team gear of Oracle Team USA.

In the Louis Vuitton America’s Cup World Series race villages in 2015 and 2016, as well as in Bermuda in 2017, BMW will provide fleets of cars to transport hospitality guests, VIP’s and team members. These include a wide variety of current BMW’s product range such as the BMW 7 series, the revolutionary plug-in hybrid sports car BMW i8 and the all-electric BMW i3.

The Louis Vuitton America’s Cup World Series is the first stage of competition in the 2017 America’s Cup and begins with the Portsmouth event, July 23-26.


Image credit: America's Cup