sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Swiss luxury watch manufacturer IWC announces IWC Connect

Tuesday 5 May 2015

Swiss luxury watch manufacturer IWC announces IWC Connect

Continuing the company’s long tradition of engineering innovation, Swiss luxury watch manufacturer IWC Schaffhausen has announced the launch of a new device: IWC Connect. This digital device fits onto the strap of mechanical IWC watches – at first just the Big Pilot – and provides full activity tracking. According to IWC, this device will be able to control to all objects connected to the “Internet of things,”

According the company, the idea behind this new innovation is to enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece.

IWC Schaffhausen is notable for being the only major Swiss watch factory located in eastern Switzerland, as the majority of the well-known Swiss watch manufacturers are located in Western Switzerland. The lingua franca of IWC is German.

The idea behind this new innovation is to enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece.


IWC said that the IWC Connect answers the needs of discerning customers by providing a high-quality luxury design solution: it not only tracks the wearer’s activities, but also allows them to interact with connected devices in their environment (IoT).

Georges Kern,CEO of IWC Schaffhausen explained “Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC.

The launch date is yet to be announced.

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