BrandArena: Mr Bigg’s Unveils ‘’Make a Difference Campaign”

Tuesday 5 May 2015

Mr Bigg’s Unveils ‘’Make a Difference Campaign”

The UAC Restaurant, owners of Mr Bigg’s, a quick service restaurant (QSR) brand has unveiled the 2015 children’s day activation themed ‘’Make a Difference Campaign.

The campaign is a two-pronged programme aimed at connecting with children on their special day and rewarding loyal customers to the brand.

According to the firm, this marketing initiative leverages on corporate social responsibility values to create the needed vibe and hype which resonates with the brand’s target consumers and pull foot traffic to the restaurants.

“Giving to charity is an age long initiative and as a child friendly and family brand, Mr Biggs seeks to lend credence to this move in a unique manner riding on her expansive network of restaurants to touch lives across the nation in a one–swoop activity. This implies that charity homes benefitting from this event will cut across all regions of the Mr Biggs operations simultaneously. This initiative will be sustained as an annual national campaign”, it said.

Mr Bigg’s also stated there will be on -line activities where customers will earn reward by tagging along, liking our Facebook page or any such activities that will be posted on-line for consumers’ participation.

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