BrandArena: Marketing Edge holds summit, rewards agencies

Wednesday 1 April 2015

Marketing Edge holds summit, rewards agencies

Brands and marketing publication, Marketing Edge, is set to hold two high profile events. They are a National Marketing Stakeholders Summit and Brands and Advertising Excellence Award.

Both events will take place  May 7 at the Federal Palace Hotel, Victoria Island,  Lagos. The summit which has the theme “A Roadmap to Marketing in the Age of Global Oil Glut and Nigerian Advertising in a Generational Shift” will hold in the morning while the awards take place in the evening.

Advertising professional and former registrar, Advertising Practitioners Council of Nigeria (APCON), Dr Josef Bel-Molokwu, will be the guest speaker and deliver the Lead Address while the Managing Director, Noah’s Ark, Mr Lanre Adisa will deliver an address on Nigeria Advertising in a Generational Shift. Former APCON Chair,  Chief Olu Falomo, an icon of the advertising profession will chair the occasion.

Key players and gladiators in the integrated marketing communications sector are expected to grace the summit where the challenges of advertising and marketing in the present era of dwindling oil prices will be examined and solutions proffered.

The awards which are in several categories will reward marketers and advertisers such as Sir (Dr) Chris Ogbechie and Sir Chris Parkes who will both receive the Lifetime Marketing Achievement Award. The Founder and former Chief Executive Officer of STB-McCann, Sir Steve Omojafor, will have the Brand Personality of the Decade Award bestowed upon him. Also, Chief Falomo will bag the Outstanding Advertising Icon of the Decade while the CEO of Airtel Nigeria, Mr Segun Ogunsanya will be honoured as CEO Brand Personality of the Decade.

Other categories are Outstanding Telecommunications Company of the Decade, Experiential Agencies of the Decade, Outdoor Agencies of the Decade, Outstanding Media Buying Agency of the Year, Marketing Personality of the Year, Outstanding Company of the Year, amongst other distinguished awards.

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