BrandArena: CAP Nigeria Unveils ‘Copper Orange’ as 2015 Dulux Colour of the Year

Wednesday 1 April 2015

CAP Nigeria Unveils ‘Copper Orange’ as 2015 Dulux Colour of the Year

Chemical and Allied Products (CAP) makers of Dulux brand of premium paint, a subsidiary of UACN Plc group and the technological licensee of AkzoNobel, the world’s largest paints and coatings company has named ‘Copper Orange’ as the 2015 Colour of the Year.

‘Copper Orange’ was unveiled as the 2015 Colour of the Year in line with the AkzoNobel global tradition and the Dulux brand thought leadership positioning in the paint sector at a special event held recently at the Golden Tulip Hotel, Festac, Lagos.

The 2015 Dulux Colour of the Year- ‘Copper Orange’ is a sun burnt colour that is inviting, surprising, warm and adventurous. It captures the natural palette of the earth, human interaction and encourages experimenting because it has a depth that combines perfectly with other colours such as pinks, neutrals, whites and other orange hues, as well as metallic colors and wood tones.

Delivering his keynote address at the event, the Group Managing Director, UAC of Nigeria Plc, Mr. Larry Ettah revealed that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life – colour. One of the outcomes of the Colour of the Year initiative is the elevation of the art of colour beyond the mundane and prescribed usage and application of colour including the various icons and manifestations.

He stated that the theme for the 2015 Dulux Colour of the Year – Explore, was strategically chosen to depict the mood for the colour which encourages everyone to explore everyday opportunities.

Ettah added that Copper Orange totally captures the everyday mood and the five trends that support it which are adventure, unseen spaces, him and her layering and friendly barter in tandem with the prediction of colour experts, based on research, that a warmer spectrum of reds and oranges is emerging, one that reflects a more positive global outlook.

“The intriguing side to the 2015 Colour of the Year is that it has shifted attention to the basic and ordinary things around us. After all, nature in its natural state tends to weave an array of colour in a way that blends, pleases and soothes our daily lives. I, therefore, urge you to enjoy and discover the value and true worth of the normal things of life! Let us all embrace the current colour tone and mood for the year as we strive for all-round excellence and success!

Also speaking at the occasion, the Managing Director, CAP Plc, Mrs. Omolara Elemide, stated that the Dulux Colour of Year is a global initiative of AkzoNobel where a trend setting colour that sparks discussions in the design and architectural sector, is chosen to represent and set the mood for a particular year.

The event marked the 10th anniversary of the Dulux Colour. The colour of the year is chosen based on the constant monitoring of emerging social, economy and design trends happening around the world and a panel of independent design experts. The colour of the year is one of the ways the brand ensures it keeps its brand promise of “touching people’s everyday lives, everyday” she added.

She urged Dulux esteemed customers to visit any of the Dulux Colour Centers (DCCs) or Dulux Color Shop (DCSs) spread all over the country to meet with Dulux trained colour experts who will help them make over their homes and offices using Dulux Colour of the Year to bring out the beauty.

In the course of the decade, the following colours of the year have been unveiled: 2006 – Kiwi Crush; 2007 – Candy Love; 2008 – Majestic Yellow; 2009 – Cool Jade; 2010 – Jazz Blue; 2011—Citrus Yellow; 2012—Tea Dance; 2013 – Indigo Night and Teal in 2014.

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