BrandArena: Apple Watch Gains Celebrity Fanbase

Wednesday 22 April 2015

Apple Watch Gains Celebrity Fanbase

As expected of such an innovative device, Apple Watch has become one of the fashion accesseries worn by celebrities. Less than a week after star fashionista Karl Lagerfeld showed off pictures of his yellow gold Apple Watch Edition with custom all-gold link bracelet, Beyonce was seen at Coachella wearing what appears to be the same combination.
Source: Beyonce
Last Friday, Apple design chief Jony Ive was spotted at an event held in a high-class restaurant in Milan where the merely rich and famous received free Apple goodies including an Apple Watch Band offered in exclusive colors.

Christy Turlington has been rocking her wristwear for a few weeks now while a Twitter user caught Neil Patrick Harris trying on an Apple Watch in an NYC store on got the picture posted online.

Most recently, Coachella headliner Drake put on his Edition for an Instagram photo last week. Other musicians who have early access to Apple Watch include Pharrell Williams and Katy Perry.

If Apple does end up offering this gold band to consumers, it will extend the price range of the Apple Watch Edition, which currently ranges from $10,000 to $17,000. The high end model is the Rose Gold version of the timepiece which comes with a red leather band and a gold buckle. But apparently that is too pedestrian a combination for the elite of the elite.

The Apple Watch will be officially launch this coming Friday, April 24th.

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