BrandArena: #HappySoundsLike: UN launches social media campaign to create world’s happiest playlist

Wednesday 18 March 2015

#HappySoundsLike: UN launches social media campaign to create world’s happiest playlist

UN in its new global campaign is asking: "Does happiness have a sound? And, if so, what does it actually sound like?

John Legend and Ed Sheeran team up with the United Nations to create “the world’s happiest playlist” to celebrate International Day of Happiness. In partnership with music streaming service MixRadio, the U.N. has enlisted a roster of artists, including David Guetta, James Blunt, Cody Simpson and Charlize Theron, to launch its weeklong #HappySoundsLike campaign.

Celebrity advocates also include Lang Lang, Michael Douglas, Angelique Kidjo and Idris Elba, will also contribute to create the world’s happiest playlist, which will be launched on 20 March.

The songs will then be shortlisted and selected for the #HappySoundsLike playlist to be made available free online on 20 March.

Spearheading the effort, Secretary-General Ban Ki-moon’s video contribution urges viewers around the world to ‘Be happy!’ in the UN’s six official languages and join the Organization’s call for people to demonstrate their solidarity with those “facing tough challenges.”

“On this day we are using the universal language of music to show solidarity with the millions of people around the world suffering from poverty, human rights abuses, humanitarian crises and the effects of environmental degradation and climate change,” he stated in a news release.

Last year’s International Day of Happiness featured Pharrell Williams’ 24 Hours of Happiness campaign, in which fans posted YouTube videos of themselves “demonstrating their happiness” to Pharrell’s track “Happy.”

#HappySoundsLike is an appeal for the global citizenry “to nominate a song that brings a smile to your face” ahead of this year’s International Day of Happiness.

Watch the video at

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