BrandArena: CMC Connect Burson-Marsteller Orisirisi Experience

Monday 16 March 2015

CMC Connect Burson-Marsteller Orisirisi Experience

It was an dazzling evening where the 'big and might' in the Integrated Marketing Communication (IMC) and Media industry gathered to honour the calling of CMC Connect – to mark a new beginning and celebrate their affiliation with international PR firm Burson-Marsteller.

The evening tagged ‘Orisirisi” (a Yoruba meaning or all sort of things, or diverse things, or assorted things) gave the guests sensational and multihued experience - reflecting the beauty of Nigeria history and culture.

Biodun Shobanjo, founding CEO of Insight Communications; Chairman of Channels Incorporation, Mr. John Momoh; the Chairman of NIPR, Lagos Chapter, Mr Joseph Okonma; Executive Director of 141 Worldwide, Olubunmi Oke; CEO of Agile Communications, Rufai Ladipo among others graced the occasion.

CMC Connect also honoured all those that has significantly contributed to the remarkable success the company.

In his speech, Mr. Yomi Badejo-Okusanya, CEO of CMC Connect Burson-Marsteller, said the event was themed Orisirisi to reflect the agency's creative diversity and strength.

"We like to depart from the norm and do things differently whenever we can."

"Orisirisi captures and refelcts that ethos and also the fact that our creativity stems from different, different things and that we are influenced by Orisirisi", he said.

On the partnership, Mr. Badejo-Okusanya said: “We are thrilled to be responsible for flying the Burson-Marsteller flag in the Nigerian market. This is a significant honour and we will ensure that, in addition to enhancing the service offering we are able to bring to clients in Nigeria through closer alignment with the global organisation, we will grow the brand and strengthen its position in our market. The launch could not have come at a better time for us and for Burson-Marsteller given Nigeria’s position as one of the strongest economies on the African continent.”

Robyn de Villiers, Burson-Marsteller chairperson and CEO, Africa, said “With these new relationships, we are very strongly positioned with a pan-African, Burson-Marsteller branded network of communications consultancies, individually respected in their own countries and collectively recognised as the pre-eminent African communications network. We are delighted to launch CMC Connect Burson-Marsteller and to bring Blast Communications and Back Communications even closer into our fold”, she affirmed.

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