BrandArena: L'Oreal Celebrates Older Beauties in Ad Campaign

Monday 9 February 2015

L'Oreal Celebrates Older Beauties in Ad Campaign

Joining its rank of older brand ambassadors such as Julianne Moore, L'Oréal Paris has named British 1960's mod(el) icon Twiggy, Dame Helen Mirren, who turns 70 in July, to the brand's list of timeless beauties.

The move was hailed as a celebration of older beauty. The Academy Award-winning actress can be seen in a new TV commercial for L'Oréal's Age Perfect skin care range.

The ad follows other brands (such as Céline's print campaign with writer Joan Didion) celebrating older female icons with brains and beauty.

"I hope to inspire women to be confident in their personal style and never be afraid of trying something new," Twiggy said when L'Oreal Professionnel announced her as its U.K. brand ambassador last month.

The company has previously been criticised for airbrushing its brand ambassadors.

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